Leaflets have an important role to play in marketing your company. They're generally used to provide further information on your business goods that supports your other marketing activities. When you're about to start making a leaflet it is important to consider all of your marketing activities and the way the brochure will slot in the mix. The way the brochure fits with your other marketing material, your brochure can often be used to support your other marketing activities in many ways, you can:
- Leave the brochure with potential customers after conferences.
- Include your leaflet with direct mail advertising to provide supplemental information on your organisation.
- Send your brochure replying to requests for more information on your organisation.
How your leaflet will be used will help you to decide what information to incorporate in your leaflet. As an example, if your brochure will be included with direct mail advert for a specific service you offer, you may want your leaflet to incorporate more information about your company and how you work. The direct mail will supply info on the service you offer and the advantages for future customer, and your leaflet will supply information illustrating your firm's track record, how you're employed and generally reassure the client that you're able to handle this kind of work.
Not all brochures are the same
Brochures come in a wide variety of shapes and sizes, from a straightforward two-fold design to explain pocket folders containing multiple pages and insert sheets. Your organisation might have one leaflet or one leaflet for every product. The leaflet may provide extra information on your organisation or a particular product. The kind of brochure that is best for your organisation will rely on the nature of the information, your budget for making the leaflet and how it will be distributed. For instance if your leaflet will be mailed out to potential clients then a large brochure imprinted on quality card is probably going to raise your postage costs. While if this brochure is for handing to possible clients at tradeshows and after conferences then the postage costs may not be a problem. So it is important to focus on how you will use your brochure, the best layout and weight of paper to use.
What info to incorporate
When you have decided where your leaflet fits with your other marketing material and decided on how it will look regarding size and paper quality, then you can begin to target the information that it'll contain.
Consider the audience. Who will be reading the leaflet? Careful analyse your audience and imagine the sorts of question the people viewing your brochure are probably going to have. Decide if the other marketing material will answer their questions sufficiently or is extra material needed. This will give you an idea of the info that you wish to include in the leaflet.
Structure the information in the brochure based on the spectators research. Take your audience on an excursion, as they read your brochure the info should move from short descriptions to more detailed information. When doing this contemplate how folks will read your brochure. The majority of people quickly skim the front and back, before giving the middle a fast glance. They then appraise if it is worth reading further. The main things that get read are the titles. Thus make your titles transient and benefit orientated. The title should inform the reader what information they are going to get from reading the section and arouse their curiosity.
Use visuals for clearness, for instance, illustrate your points with charts, graphs illustrations or photos.
Use an informal writing style, talk to the reader using "you", this makes it more fascinating for the reader and gives the impression you're talking straight to them. Use generally active voice. To do this, when you write a sentence, start with the topic, follow with the verb and end with the action. For instance "The business employs twenty engineers". Use passive voice on occasion to stop the writing style from becoming boring but keep the percentage of active sentences to passive sentences high. Passive voice is best used when you would like to place more focus on the action. "Twenty engineers are employed by the business".
Review before printing
When you have completed the brochure it is wise to study your work yourself by reading the text out loud to be sure it is sensible. Check for typos, especially ones the spell checker misses like form rather than from. Additionally check for: Precision to guarantee all the info is true. Lucidity the language and reasons are obvious and easy to understand. Organisation to ensure the info is ordered logically Visual efficacy
When you have done this get somebody else to test it over for the same things to make sure you've not missed anything.
Good luck with planning your leaflet and helping build your branding.
About the Author:
Glo Design are an independent free think branding and design agency based between Leeds and Sheffield offering graphic design services, web and brochure design.For some more info please drop by our site with these links: Graphic design Barnsley Brochure design Leeds
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