Monday, July 16, 2012

How To Come Up With Creative Anchor Links For SEO

By Anne Cole


Anchor links can be a critical part of any SEO campaign if done right. The golden rule is to be creative, and practically keyword-friendly. When your anchor links flaunt these two attributes, expect improved page rankings for your website. Instead of utilising the tedious click here or read here for more info button, try opting for interesting, out of the box methods to attract your site visitor's interest. Change the obsolete click me guide with novel ideas and invite the reader by utilising statements like Useful Suggestions On How To Lose Weight For Ladies or Interesting Guidelines For Gardening, while anchoring the link on the right keywords. Interestingly, anchor links allow Googlebots to index your website and follow your text links better, and therefore boost your chances of acquiring better ranking position for certain keywords through the anchor text.

With advanced metrics for ranking determination on the roll for search engines like Google, it is imperative for you to formulate ways on how to boost your website's climb atop Google. While anchor linking is a good choice, the mere act of linking isn't enough. Link relevancy must be taken into consideration. Link relevancy only means you must put emphasis on the quality of the content of the anchor text and the content of the resource page.

Creatively Utilise Anchor Links On Your Blog

Although you age your blog domain, or pack your blog with essential post but if you are not implementing SEO for your blog, then there is a reduced chance you'll have a good PageRank. Besides, Apart from writing keyword-friendly metadata, putting interesting anchor links on the blog article helps in various ways.

Also, when you are doing link exchange, besides introducing your direct URL, you can supply the anchor link on your blog to birth more locations in the Internet for your keyword-based links.

Utilise Anchor Links On Your Bio Artistically

If you are doing marketing for content or articles, it is a must to place the anchor links on your author biography or resource box. This is one more way Googlebot will be able to pick up your links. Please bear in mind, though, to write in a formal, scholarly tone instead a hardsell elevator pitch. This way, your article turns out a resource, not a press release. As it is with the blog post, articles for marketing are of little to zero use if you don't place the appropriate keyword-centric anchor links on the bio.

Amend Content, But Preserve The Anchor Links

If you wish to have website overhauls and improvements someday, never do away with your links. Always remember that these links have been catalogued or followed by Googlebots. If you fail to carry-over the anchor texts on your new site or new web copy, then it is like throwing all of it into the bin. If you chuck these links away then crawlers will not have record into its catalog for your site, thus diminsing your likelihood of being pointed to when Google visitors search for key phrases connected with your web site.To preserve the sanctity of the link structure, make sure you copy the link onto the new content or simply utilise the anchor text in the same way it was previously utilised in your site.




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