The search landscape has shifted significantly over the past year. Google released Panda, and then more recently, the Penguin update and these changes have had a major impact on business marketing. With each update Google is trying to reduce spam and bring the most relevant pages to your search terms. Is the algorithm always doing the best job? Of course not. With each update there seems to be a large group of disgruntled webmasters who used to rank well for certain phrases that are longer in contention for the top spots.
These algorithm changes are causing small business owners and SEO firms to re-evaluate their marketing strategies and campaigns. In some cases a complete restructuring of some sites was necessary since its not exactly clear what the problem is yet. We do know that keyword stuffing is no longer a successful way to garner attention. It also seems that back-links were affected also for some sites which had a ton of links with the same anchor text. So we know using varied keywords is a sensible approach.
These updates also focused on unique and quality content. More and more quality content is extremely important for small business marketing. Gone are the days of cheap article spinning and automatic link distribution. "Webmasters need to focus on writing meaningful content that gains back-links naturally," says George Mandell of a Contractor SEO. "If you write engaging content that people in the targeted audience want to read, it will be read again and again and linked along the way."
It seems Google's is also focused Social Media activity. Their new dashboard provides more meaningful traffic analysis and a new set of social reports that help you measure the impact of your social marketing campaigns and evaluate the effect those social media activities have on your overall goals. These four new reports aggregate specific data points to ensure you see the entire scheme of how social media marketing affects your business. It makes sense that social media is a great way to promote links and company branding naturally.
This year has already shown to be major year for search engine results. The search marketing community will take a while to normalize again. We can hope that spammers were the worst bunch of people hit and the web is a better place as a result. We can also hope that they don't reverse engineer the update and circumvent these changes. Google has stated that they intend on continuing these types of changes to further reduce spam and improve search accuracy. We can expect that search results will continue to move around a bit in the coming months as a result. We can hope that quality organic SEO with minimal spam is the wave of the future.
These algorithm changes are causing small business owners and SEO firms to re-evaluate their marketing strategies and campaigns. In some cases a complete restructuring of some sites was necessary since its not exactly clear what the problem is yet. We do know that keyword stuffing is no longer a successful way to garner attention. It also seems that back-links were affected also for some sites which had a ton of links with the same anchor text. So we know using varied keywords is a sensible approach.
These updates also focused on unique and quality content. More and more quality content is extremely important for small business marketing. Gone are the days of cheap article spinning and automatic link distribution. "Webmasters need to focus on writing meaningful content that gains back-links naturally," says George Mandell of a Contractor SEO. "If you write engaging content that people in the targeted audience want to read, it will be read again and again and linked along the way."
It seems Google's is also focused Social Media activity. Their new dashboard provides more meaningful traffic analysis and a new set of social reports that help you measure the impact of your social marketing campaigns and evaluate the effect those social media activities have on your overall goals. These four new reports aggregate specific data points to ensure you see the entire scheme of how social media marketing affects your business. It makes sense that social media is a great way to promote links and company branding naturally.
This year has already shown to be major year for search engine results. The search marketing community will take a while to normalize again. We can hope that spammers were the worst bunch of people hit and the web is a better place as a result. We can also hope that they don't reverse engineer the update and circumvent these changes. Google has stated that they intend on continuing these types of changes to further reduce spam and improve search accuracy. We can expect that search results will continue to move around a bit in the coming months as a result. We can hope that quality organic SEO with minimal spam is the wave of the future.
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