Monday, August 28, 2017

The Most Important Mobile Questions For Website Development Companies

By Arthur Williams


It probably goes without saying, but web design companies are wise to focus on mobile platforms. After all, with more and more people using their phones and tablets to access the Internet, it makes sense to continually develop with said devices in mind. However, those that aren't privy to how website are made may want to know what they stand to gain from this course of action. Here are just a few mobile-related questions to be answered.

"When did people start to focus on mobile?" When it comes to this subject matter, many people will tell you that mobile focus works in tandem with the growth of smartphones. It wasn't that long ago that smartphones developed into the devices we see them as today. Instead of being devices we use solely for communication, they are our collective way to access entertainment and information alike. This might be where mobile design became more of a priority.

"How much of Internet access is through smartphones?" According to reputable names such as Lounge Lizard, about one third of collective Internet access is done through smartphones. What this means is that iPhones, LGs and the like have earned quite a bit of market share in this respect. In fact, it's safe to say that this number is only going to grow as smartphones gain more ground. Any web design company will say the same.

"Can I make my site run smoother on mobile devices?" Yes, there are ways that you can improve performance so that your site creates a smoother experience for each user. However, you have to be willing to put in the work. For example, if you have many images or videos on your site, you can compress their sizes so that they don't take as long to process. You may even want to take them out of the picture entirely if you can afford to do so. This will help performance on smartphones and tablets alike.

"Are there any setbacks to keeping mobile development away?" When it comes to the setbacks in question, perhaps the most serious is the loss of SEO influence. Google, as well as other search engines, treat mobile-friendly sites as more reputable. As a result, they're likely to rank higher, which is a great benefit for both small and large establishments alike. This is one of the biggest reasons why you shouldn't keep mobile development away.




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Saturday, August 19, 2017

Can A New York Web Design Company Advertise With Shopping Cart Pages?

By Arthur Williams


If you've been on Amazon, eBay or any other ecommerce website, there's a good chance that you've been advertised to. This is true when discussing shopping cart pages, which are primarily used to store items that are ready to be bought. However, New York web design companies have been able to use these pages in order to market items to others. Here are a few things that you should know about the growing trend known as shopping cart marketing.

If you don't know what shopping cart advertising is, it's what happens when shopping cart pages on ecommerce websites promote different products. This is usually done by way of displaying products that are, in some form or another, related to the items already in the cart. For example, if you're shopping for toys for your children, related toys will probably show up on the bottom. If you're a frequent Amazon shopper, you've most likely seen this happen.

When it comes to the specific reasons to implement shopping cart marketing, New York web design companies can offer tremendous insight. Names such as Avatar New York will tell you that, among other things, it will help to move more products. When the ultimate goal is to net the biggest profit imaginable, this process goes a long way. In addition, as a site continues to market through its shopping cart pages, its value goes up. Of course, these results will only come about if the aforementioned marketing process is designed well.

Shopping cart advertising is entirely possible, but you have to be willing to put in the work. First and foremost, your shopping cart page should be able to easily promote the right items to specific buyers. Second, the items in question should be priced affordably, which is why many companies tend to bundle items together at a reduced price. The more care that you put into your shopping cart page, the better it'll be able to market products, thereby increasing sales.

To say that there is work that goes into shopping cart pages would be an understatement, but the efforts will prove fruitful. After all, when you start to see more sales on your end, the results will speak for themselves. Anyone that has ever worked in the realm of ecommerce would be hard-pressed to disagree. By continually putting in work on the ecommerce front, you'll be able to more than hang with the competition.




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Tuesday, August 15, 2017

Which SEO Oversights Can The Top Web Design Company Overcome?

By Arthur Williams


Web design and SEO work in tandem, but this doesn't mean that they are free of errors. As a matter of fact, there are quite a few missteps that novices can make, which tends to result in lower rankings. To say that this has an impact on business would be an understatement, but there are ways to keep things moving in a positive direction. Here are some of the SEO missteps that website development companies will be able to prevent.

One of the most important things to know about SEO - and all website development companies will agree - is that keyword-dense content must be crafted with care. To be more specific, there shouldn't be too many of the same terms in place. The more saturated your content with keywords, the less impactful it will be. Fortunately, such a misstep can be prevented by reputable companies like Lounge Lizard.

Next, you should produce content that will have value to your overall audience. It's not enough to simply write whatever you want and expect to see improvements; you must be able to provide worth. This is where high-quality content creation comes into play, regardless of whether it's done through writing, video, audio, or what have you. When your work has weight, its SEO value will grow by proxy.

Finally, you shouldn't limit yourself in terms of where your content is showcased. One of the best places to post, believe it or not, is your own website. By adding a blog section, you'll have a platform that will serve the posting of numerous pieces of content per week. You may also want to expand your horizons by reaching out to other websites. By doing so, you stand a good chance of finding a site where you can host blog or guest posts, extending your brand's reach in the process.

As you can see, there are quite a few missteps that can be made on the SEO front, particularly by those that are unfamiliar with how said process should go. It's important to rank well and knowing the best methods to achieve said goal is easier than you might think. By taking the advice provided, you will be able to see value in SEO over the course of time. Your rankings will improve and, as a result, your business will see more traffic.




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Thursday, August 10, 2017

Website Maintenance Do's And Don'ts For Aspiring Web Development Companies

By Arthur Williams


Even though designing websites requires work, it can be argued that maintaining them over the course of time needs just as much effort. Any website development company will be able to agree, especially as sites change over the course of time. Maintenance is vital, but you may be curious to know what this process entails. Here are a few do's & don'ts that you should know so that your site will continue to perform at the highest level.

DO test out your links. No matter how stable your links are upon initial development, it's important for them to be tested over the course of time. Reputable authorities like Lounge Lizard can agree, seeing as how they can become broken. This can be done by way of removal of certain pages, which is where 404 errors come into play. This is just one of many maintenance tips that the best website development companies can offer.

DON'T make your site complicated. One of the biggest mistakes that a web designer can make is failing to keep things simple. In the modern age, the vast majority of people want to receive the information they're looking for with few hiccups. With web maintenance, you'll be able to keep your site operating at the highest level. In the world of web design, you'll come to realize that less typically means more.

DO monitor the pace at which your website performs. Everything from how long your website loads to the length of time needed to move from page to page falls under this umbrella. For those that are involved in web maintenance, speed is a critical element. Without it, no one is going to want to stay on a particular site for long. By optimizing your site for the sake of speed, engagement and performance alike will improve.

DON'T let content come to a standstill. Perhaps the most important factor regarding website maintenance is the vast amount of content your site has to offer. If you're running a business, it's in your best interest to continually update your site so that new content is added. This is one of the many reasons why sites are built with blog sections. Not only will new content inform people, but it'll keep your site relevant to boot.




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Wednesday, August 2, 2017

New York Web Design & The Importance Of 360-Degree Video

By Arthur Williams


As technology evolves, different forms of media will rise to the forefront. These are nothing short of immersive, capturing the attention of others and leaving impressions that will not be forgotten anytime soon. This brings us to 360-degree video, which has become quite popular in the past year or so. In fact, it would make sense for it to be implemented into New York web design. Here are a few reasons why this type of video content matters.

Any New York web design company can tell you that 360-video helps to draw in people. This isn't something that can be easily done with other forms of content. According to reputable authorities like Avatar New York, 360-video provides more angles and vantage points, meaning that you're not limited to a static position that a video camera is often associated with. In simplest terms, you have more experiences to enjoy.

Next, 360-degree video is versatile, meaning that you're not limited to a certain subject or interest. Even though live events are often associated with this type of video, there are other ways that businesses can incorporate it. As a matter of fact, it's not far-fetched to assume that a large firm would like to use it in order to give potential customers tutorials. This has only been touched upon by a few companies, which makes it fertile soil to take advantage of.

The fact that 360-degree video is largely nonlinear should be noted, too. Anyone who has ever played an open-world video game will tell you that it provides an experience unlike any other. Instead of being forced toward one goal, you're given more control, meaning that you can play the game differently than someone else. The same sort of logic applies to 360-degree video, as everyone will interpret it in their own way. This is yet another reason why web designers must focus on this unique type of content in the future.

As technology develops and advances, it's fair to assume that we will see more of what 360-degree video has to offer. If you ask me, we have only scratched the surface of what this type of content can bring to the table. There is ample potential to be here, but the only way that it will be truly realized is by learning its ins and outs. The more that this is done, the more that web design can mature so that it's more effective.




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