Wednesday, July 4, 2018

Bounce Rate-Related Questions Answered By Long Island SEO Companies

By Rob Sutter


When developing a website, it's imperative that it's optimized well enough so that users stick around. Anyone that specializes in Long Island SEO will agree, which brings us to the topic of bounce rate. What does this term entail? How can a business owner take advantage of it so that, ultimately, they achieve greater prominence on Google and other search engines? When it comes to bounce rate, here are the most vital questions that should be asked.

"What, exactly, is bounce rate?" According to reputable names like www.fishbat.com, bounce rate is the term applied to the number of visitors that click away from a website almost as soon as they arrive. In other words, the higher your bounce rate, the poorer your website is likely to perform. There are many reasons why your own rate may be high, which we will get into later. Regardless, this is an important pillar of any Long Island SEO strategy.

"What's the average amount of time that someone should spend on site?" This depends on where someone clicks on your site from. If they find your business on Google, you would want them to stick around anywhere from 30 seconds to a minute. If they find your site while they're on another site, this time may increase. Regardless, by knowing the average time spent on site, you'll be able to adjust your SEO strategy accordingly.

"What are the consequences of a high bounce rate?" If your site's bounce rate is noticeable high, there are a few problems that may arise. Your site's presence on Google will take a hit, meaning that fewer people will be able to find you. Furthermore, people will spend less time on your site, which will not do your rankings any favors. Problems like these can impact your business, especially in the digital sense, which is why these possibilities should be considered early on.

"How can I improve my site's bounce rate?" First, make sure that you create content that you can update your site with on a regular basis. Second, test your site to see how smooth the experience is; if there are any hiccups, these should be ironed out. Third, if there are any broken or misleading links, fix them so that your bounce rate doesn't take a hit. Steps like these will make a collective difference in how your site performs from an SEO standpoint.




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Monday, July 2, 2018

History Of The Internet Archive, With Web Design Companies

By Arthur Williams


While it probably goes without saying, there are many websites that focus on education and information in general. One of the biggest examples is the Internet Archive, which houses everything from historical documents to classic films. While you may have stumbled upon this site a time or two, you may not be aware of its history. Here is just a small amount of the information that web design companies will be able to provide.

The Internet Archive's history goes back over 20 years, as it was founded in May of 1996. The chairman of the company, Brewster Kahle, was an engineer that had the goal of preserving the Internet's many documents. This is what brought life to the site we know today, as it's now one of the biggest educational platforms that web design companies know. Of course, this is just the start of the history that the likes of Lounge Lizard can provide.

The Internet Archive is nothing without its content, though, and there is much to be seen and consumed. Among the most prevalent is the site's book collection, which has well over 10 million works. Not only are they from different sources, but they come in numerous languages as well. For further learning, there are ample audio pieces and images. These add to the educational experience that one can benefit from on this site.

What about entertainment, which can be gained from the Internet Archive? Did you know that, in 2015, over 2,000 MS-DOS games were added? Not only do they span numerous genres, but they can be played within the browser without any additional software or drivers needed. For those that consider themselves movie buffs, there are countless public domain films that can be watched. "Night of the Living Dead" remains a favorite among Internet Archive's user base.

As you can see, the information that is located on the Internet Archive is nothing short of extensive. In fact, more content will be added, which means that its potential is only limited by the work that is produced over time. It doesn't matter if it's a classic book, a notable soundbite, or a game that people remember from years ago. If it's worth keeping, and the rights are in order, chances are that it will be archived eventually.




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