Tuesday, May 29, 2012

What's A Backlink And Its Importance In Viral Video Marketing?

By Raja Glaude


What's a backlink? A backlink (otherwise known as an incoming link) occurs when another person's site, for example an internet video marketing site, links to yours. If you're trying to find out the definition of backlinks, you've no doubt performed some research with regards to generating traffic to your online site and noticed exactly how significant having backlinks is to traffic generation.

It works this way. First, you create an online site. Ideally, you've made your own online site the proper way by using the correct structure as well as keywords so your site is on the right path to being search engine optimized. In case you make use of the right SEO (search engine optimization) techniques, you are going to show up very high in search engine ranking. It means that whenever someone goes into search engines to look for something which your business enterprise offers, you would come up on the first page of the search engine results (instead of your competition). Hence, search engine optimization is vital and you must remember it as you're making your website.

Now, we get a lot more into the specific response to "What's a backlink?" While the structure and keywords are vital to keep in mind as you create and add to your website, the most important factor of good SEO throughout your website's life will be adding and maintaining backlinks. The reason is actually basic. The search engines use backlinks to be able to rate how worthwhile or valuable your website is. If you have lots of others linking to your website, that signifies to the search engines that you have a reliable online site that is truly worth displaying high in the results. Thus you move up in rank. Although the volume of the backlinks plays a part in your search engine ranking, it is also important to ensure that you maintain high backlink quality as well. Try to avoid having backlinks from sites which have absolutely nothing to do with your site. Furthermore, it is much better to have backlinks coming from other highly ranked websites (as long as they're related to yours).

There are lots of ways to start building backlinks. You can hire a service to do it for you, but just make sure you research in order to make sure that you'll be getting adequate good quality links for what you spend. You could likewise do this yourself. It is rather time-consuming as well as can be frustrating, but it's critical to the ranking of your own online site.

In case you opt to start link building yourself, you could manually request others to link to you, you could submit your website manually to the most reliable directories, you could submit articles that link back to your online site to the many article directories, and you could participate in forums and other social media platforms so that people are constantly clicking on your link. These are merely a few of the many ways that you could go about increasing the number of backlinks to your site. Now that you have the basic answer to "What is a backlink?", it's time to start adding them to your online video marketing strategy.




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