Most folks have an understanding of the basic concepts of value in the Real Estate industry. Many people will own a house or condo at some time in their lifetime. Even if a person never ends up owning a house, they more than likely have considered buying property at some point. There are very few purchases like home buying, and real estate is offer the most analyzed.
As such, most people are aware of the key variables that determine value in the Real Estate market: 1. Foundation 2. Structure 3. LOCATION
Foundation: Most people realize that a home is constructed from the foundation up. If a home's foundation is not sound, the entire house could become unstable. The same is true of your SEO strategy, see: (Austin SEO). A solid foundation is critical to long-term success. And in search engine optimization, keyword analysis and research is foundation of your company's SEO plan. All your Internet marketing efforts should be built upon it. Without an analysis of consumer search patterns and the competitive landscape of your local market, an SEO program will lack targeting needed to make is sustainable over the long term, just like a house with a poor foundation.
Structure: While the foundation lays the building blocks of a solid property, it achieves little on its own. How many people do you know that live on a concrete slab? The value of the foundation is that it provides the base upon which a quality structure can be built. And the quality of the structure is ultimately just as important as the foundation in determining property value. As the three little pigs found out, a house made of straw holds no real value.
As we continue our analogy of SEO and real estate, your company website is the online version of a house, and Google is the both the appraiser and city code inspector. As such, Google and the other major search engines, will assess a wide range of checks on your website to determine its value, quality and relevance. Similar to the real estate market, layout and architecture are important components in the calculation of property value. The same is true for level of materials used in construction. From an SEO perspective, material components include things like:
1. Web site code: Clean and well structured code is necessary to enable Google's spiders to access every nook of your online property.
2. Site Content: Although the Internet is continually changing and evolving, the one thing that has never changed is that content is king, and is now more important than ever. With keyword research and strategy comparable to a home's structural foundation, your content should be created in a way that delivers the best possible SEO. This is achieved using optimized body content and other coding elements such as website's page and meta titles, text headings, keyword anchor text, keyword ratios, etc. For example, if you have a page on your site related to Austin web design", the content and wording on the page should be related to this phrase.
Location, Location, Location: The most talked about element of property value the subject's physical address. External factors will always influence the value of a property. Even luxury properties fail to realize optimal value if they are located in low value neighborhoods. Other factors such as proximity to prime retail, demographics and crime activity can contribute significantly to real estate valuation.
Similarly, circles of association play a critical role in Google's ranking for a web property. From an SEO standpoint, links from high quality websites will improve your value in the ranking algorithm. Search engines constantly gather and analyze the links to each website and use this to determine relevance to a users search. If your site is associated with the Internet's version of bad neighborhoods, you can't expect search engines like Google to take their users there.
Top Google rankings do not happen by accident. If you want to prove to the search engines that your company should show up at the top of search results, make sure your website, its content and your link building efforts are focused quality over quantity.
As such, most people are aware of the key variables that determine value in the Real Estate market: 1. Foundation 2. Structure 3. LOCATION
Foundation: Most people realize that a home is constructed from the foundation up. If a home's foundation is not sound, the entire house could become unstable. The same is true of your SEO strategy, see: (Austin SEO). A solid foundation is critical to long-term success. And in search engine optimization, keyword analysis and research is foundation of your company's SEO plan. All your Internet marketing efforts should be built upon it. Without an analysis of consumer search patterns and the competitive landscape of your local market, an SEO program will lack targeting needed to make is sustainable over the long term, just like a house with a poor foundation.
Structure: While the foundation lays the building blocks of a solid property, it achieves little on its own. How many people do you know that live on a concrete slab? The value of the foundation is that it provides the base upon which a quality structure can be built. And the quality of the structure is ultimately just as important as the foundation in determining property value. As the three little pigs found out, a house made of straw holds no real value.
As we continue our analogy of SEO and real estate, your company website is the online version of a house, and Google is the both the appraiser and city code inspector. As such, Google and the other major search engines, will assess a wide range of checks on your website to determine its value, quality and relevance. Similar to the real estate market, layout and architecture are important components in the calculation of property value. The same is true for level of materials used in construction. From an SEO perspective, material components include things like:
1. Web site code: Clean and well structured code is necessary to enable Google's spiders to access every nook of your online property.
2. Site Content: Although the Internet is continually changing and evolving, the one thing that has never changed is that content is king, and is now more important than ever. With keyword research and strategy comparable to a home's structural foundation, your content should be created in a way that delivers the best possible SEO. This is achieved using optimized body content and other coding elements such as website's page and meta titles, text headings, keyword anchor text, keyword ratios, etc. For example, if you have a page on your site related to Austin web design", the content and wording on the page should be related to this phrase.
Location, Location, Location: The most talked about element of property value the subject's physical address. External factors will always influence the value of a property. Even luxury properties fail to realize optimal value if they are located in low value neighborhoods. Other factors such as proximity to prime retail, demographics and crime activity can contribute significantly to real estate valuation.
Similarly, circles of association play a critical role in Google's ranking for a web property. From an SEO standpoint, links from high quality websites will improve your value in the ranking algorithm. Search engines constantly gather and analyze the links to each website and use this to determine relevance to a users search. If your site is associated with the Internet's version of bad neighborhoods, you can't expect search engines like Google to take their users there.
Top Google rankings do not happen by accident. If you want to prove to the search engines that your company should show up at the top of search results, make sure your website, its content and your link building efforts are focused quality over quantity.
About the Author:
Aaron Kaiser is the Business Development Director for Web Design Austin SEO, an www.WebDesignAustinSEO.com firm that provides search engine optimization, web development and design services in the Austin metro area and throughout Texas.
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