Friday, May 11, 2012

The Three Common Mistakes To Avoid When Designing SEO Standards-Compliant Websites

By Mavic Herring


Are you planning to utilize SEO as your primary Internet marketing strategy? If yes, then you'll find this article interesting and beneficial.

Online visitors enter keywords into search engines with a fervent hope that they can get the information they are searching for in the top five or ten list of the search engine results. Web surfers commonly check out only the top result list because searching the entire list for a particular keyword would mean a waste of time. User patience after all seldom lasts for ten seconds as far as online browsing is concerned.

If the accessibility of an Internet site is that essential in getting on top of search engines' result list, how can online entrepreneurs make sure that their website is findable? Compliance to web standards is one of the proven SEO Internet marketing techniques because web designers discovered that search engines reward standards-compliant Internet sites.

Adherence to SEO web standards could also mean avoiding the common mistakes that online entrepreneurs commit when developing their company website, right? The three most common mistakes that online business should avoid in order to make their Internet marketing plans feasible are the following:

Never commit the mistake of making a graphic-driven website. Search engine spiders cannot read graphics; they perceive graphics as either unreadable or jumbled codes. Graphic-driven websites do enhance the appearance of the website. But if it is the reason for losing the chance to be indexed by spiders, it would be a lot better to design a clean and simple text-driven company website.

Don't permit broken links destroy your online marketing schemes. Spiders perceive websites with broken links as poorly managed websites.

A website with a Flash home page does not comply with SEO web standards. If search engine spiders cannot read graphics, how much more the interactive graphic designs that are a product of the multimedia platform like Flash?

The web standards for SEO serve as the guidelines in determining the usefulness of the websites submitted to search engines. Thus, it is quite reasonable that spiders favor standards-compliant websites when indexing web pages.




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2 comments:

matthewleanna said...

Page optimizing is the new trend in advertising online. Search Engine Optimization plays a big role in achieving better visibility in the web today, as it can boost a website’s page rank. But if you want to work with SEO, you need to have the willingness to learn about your client’s business. Yes, web crawlers do not read images so the key to successful link building is making good quality context. Also, never plagiarize, as the web crawlers can detect those, and they will penalize the website you’re linked with.

- Matthew Leanna

Kevin Beamer said...

Precisely, graphic-driven sites can drive viewers away. Sites like these can take much more time to load and will just bore a lot of viewers. Aside from these tips, always make sure that your content is fresh and your site is incomparably easy to navigate. This way, your site will create a positive impact to your visitors.

-Kevin Beamer