Wednesday, January 18, 2012

Using Website Design Software

By Thomas Salatto


Are you a small business owner who wants to have your very own website? Internet marketing is the big thing today and in almost every industry, a great percentage of your customers would probably be coming from the web. They are the ones who have laptops, desktops, tablet PCs and smart phones trying to look for something just like what you are offering. And for your website to be effective in connecting with your customers, you need to know about the web design basics.

Set your goals The first stage in planning your website is so simple it is often overlooked: set clear goals of what you want your website to achieve. This could be to generate sales leads, sell products, or anything else you can imagine. Whatever it is, boil it down to a single mission statement. Try to quantify your goals, too. How many enquiries will you receive? What will the turnover be in each of the first three years?

Make sure that you it is clear to you what is the main purpose of your website. There are many types of websites and every business has a different need for it. For example, your website can simply be a blog which you will regularly update. It can also be a full-blown ecommerce site where you can sell your products and your customers can directly purchase.

Are you planning to put a lot of images on your website? Then I highly suggest that you limit the file size of your images otherwise it will have a considerable effect on your site's bandwidth. Bandwidth determines the speed and the number of files your site visitors can get from your website and this important for them to smoothly view it. With smaller file sizes it will be a lot less of a load on your bandwidth.

Always save your work as you go. After spending hours designing the website of your dreams it would be awful if it somehow got lost. Constantly saving your progress will ensure that you will always have a safe copy to refer back to if you should ever run into any problems while you are designing your website. You can never predict when a power outage will occur or trouble with your internet connection, to avoid any headaches down the line always save your progress.

Once you have created your website and have it ready to be used you should test all aspect of the site using various web browsers. Sometimes different websites will react with browsers differently. By testing it you will be the first to notice if there are any problems loading the content or if it takes too long to load. If you find any problems simply go back into the design program and make the necessary changes that will make your website run at its best.

So there you have it. These are just a few of the web design basics every business owner or manager like you should know. While I believe that there are no perfect site design out there, you just need to have a website that your customers can have an easy access to so that they would have a better understanding of your company and of course of your products and services.




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