Tuesday, January 10, 2012

Best Web Designs For SEO

By Sally Geller


Having your web site design built with search engine optimization features included may be of major importance to small business owners looking to have a website built. Many people do not realize that when they're having the website built the optimization of the site needs to be addressed within the very foundations the site is being built on. If you're discussing these matters with a web design company you should indicate to then you're looking for a company that is well versed in search engine optimization as well as being a web design firm.The proposed website design company will be knowledgeable of not only some basic principles of web site optimization but also critical factors in building the site. If your armed with the knowledge of some basic search engine optimization implementation you can save your business time, money and time management resources as any web site needs to be built for the future.

Grabbing the attention of potential clients or users is the main focus of the landing page.Your choice of photographs, graphic designs and Logos and company branding will determine if a landing page will indeed convert readers and clients into leads. If you're landing page is not compelling, it can a vector the bounce rate in a negative fashion. The bounce rate is the time which a user stays on a web page,it is a very important rankings factor enlisting your site with a good bounce rate retention. Another simple but important feature when designing a web site is naming the home page or the landing page. It may sound rudimentary but I have noticed websites where the actual URL is misplaced with a home URL, or some random PHP or HTML code. I actually noticed a rather large website based in the US that was a major music and promotional company where the own website URL was not even accessible. What this means is that some website designer made a lot of money designing a web site that was useless in regard to any search engine optimization. The irony it is that the company was actually promoting a search engine optimization service on their own website.

Another area of consideration when building a web site is the navigation the navigation pages are critical to the users of who want to find the query that they typed in. If they can see a page near the top of the website or header they may go to the page that interest them after looking at the main landing page. The navigation of a website or blog is another major factor that can bring in clients and enables search engine marketing and optimization. In terms of navigating pages, it is important to talk to your website design company about any future implementation of pages that will need to be inserted in the content management system. There are some web sites with hundreds of thousands of pages, these website content management systems requirements need to be addressed at the very inception of the website design phase. If you can perform an analysis of competitor websites that are in a similar businesses or services as yours you can get an a better idea of your navigational page structure or content management system structure. There are many SEO tools of the Internet for competitive and analysis in regard to search engine optimization.

After you decided on a content management system that is appropriate for your website home, then you can proceed with the overall look and design and feel of the website. There are many questions you need to ask yourself as what are your specific client's needs. Client version using video marketing is a powerful converting marketing strategy. If there is a video and it is of informational value to your clients in may a major factor in bringing in new clients and traffic your website. Video marketing if optimized correctly and used in a sophisticated manner can keep the attention span of people interested your products, services or business. If your website is being structured to include Videos the web site designer will need to structure. The website to enable any coding or HTML and scripting for video content. A website is like you're own home or business. The considerations when attracting new clients needs to be implemented the very start on website design. If your website design is structured towards search engine optimization it will mean productivity and valuable resource can be saved in the long run.

Unfortunately many web designers are not search engine optimization individuals. Their main focus has been on website design, graphic design, logo design and the artistic area of Internet website design. The problem is your website needs to be seen. That can only happen when optimization occurs. The implications of this is, if you're searching for a web design company you should perhaps be looking for a search engine optimization company. One that will provide web site designs and graphic designs in house, along with their search engine Marketing Services. As of this year many web sites that are using technology from as little as five years ago may be way out of date in terms of many features. The adaptation of social media, RSS feeds, mobile phone applications and software allows for modern websites such as WordPress to run rings around older technologies. Web designs for WordPress are very simple and nature and extremely cost effective. If your web design company is pushing you to use a content management system or Software System that is out of date or simply their favorite it may affect the performance of the website now than in the future. One thing to seriously consider for the future is mobile phone applications for website searches. Websites that are validated to mobile applications like iphone, android and blackberry will take advantage of the fact many customers are using mobile searches now and will continue to do so even more so in the future.




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