Thursday, January 5, 2012

Affiliate Marketing - Using Pop Ups For List Building

By Lucia Baker


At my company we build dynamic websites - sites which constantly adapt to user input and allow for extensive content management by site administrators. Regardless of the amount of information on a page, the design should adapt, maintaining its professional appearance.

DHTML Dynamic HTML, or DHTML, is essentially a combination of HTML, JavaScript and css. It is this group of technologies, when brought together; enable us to create a dynamic web page HTML, gives the basic structure to the web page, while JavaScript gives the power to manipulate the data and CSS allows us to define the presentation and style of the document.

Generally speaking people will ignore pop-ups and quickly close them. To get around this you need to make them an offer they can't refuse. Offer them an eBook or a special report that they can download if they subscribe to your list. It is also helpful if you word your offer to sound like your visitor will be missing out on something if they don't subscribe. Do this by making the eBook in your pop-up a one time only offer. In order to get visitors to subscribe to your list you need to get their attention quickly.

The most important part of your pop-up is your headline. You absolutely have to get the visitors attention quickly with your headline. If your headline doesn't draw them in they will simply close the pop-up without reading it. Make sure your headline is something that will grab your visitor and make it worth their time to subscribe to your list. You should also include your keyword in your headline for SEO purposes.

The layer tag is a content tag, which means you can add content into it, like text or HTML tags. You can define simple content within a layer or by using JavaScript you can make them move or hide. When you view a layer floats above other text in the page giving like appearance. Layer essential follow the parent child relationship while displaying information. You can insert one layer into another; that is, you can create a parent or a main layer and within it place child or other can be inline layers.

The one big problem with using pop-ups for list building is that most internet users have pop-up blockers installed on their computers. This is an easy problem to get around by using DHTML pop-ups. Free software for creating DHTML pop-ups can be easily found on the internet. This software makes it very easy to create DHTML pop-ups that can't be blocked by pop-up blockers.

You need to be careful when using pop-ups for list building or you run the risk of alienating your visitors. However if you use pop-ups properly and in a way that won't irritate people they can be a useful tool. Building a list is a challenging task and you really should take advantage of every tool available to you.




About the Author:



0 comments: