Saturday, January 21, 2012

The only way to get referrals is with great service

By Carl Martin


Every business wishes to drive sales to survive and everybody knows this is the actuality. Without making enough sales, business will collapse. On the other hand, capitals and funds are limited. What does the company should do? There are a lot of ways to plug your business without shouldering giant cost.

First and most vitally, please ensure you keep your guarantees. If you promise to supply the services and products within 3 days, then please do so. In addition, we have got to ensure the goods and services will be delivered in good condition. Instead of trying to fulfil the guarantees, some of us have already planned ahead the "best excuses or story" to respond to their purchasers. These folk predict they are going to fail the jobs, thus they have prepared countless reasons and excuses ahead.

In that case, what's the point of doing companies if someone is preparing to fail? Instead of wasting time and effort in making the world most superb "story" that will not generate any incomes or benefits; we should focus on delivering our promises. This is right for online business using internet marketing and offline business also. If we do whatever we have guaranteed to the consumers, then we won't need to consider creating excuses. In summing up, guarantee what you can. On the other hand, over-promise and under-deliver will only lead directly to bad reputation to your business.

Second, even you can offer the most wonderful products in the world, you may still need a sales and support team to make it a hit. The explanation is simple, irrespective of how good your goods and services are, they cannot talk themselves. As a result, somebody has to communicate for them. It irritates the customers when their calls are unanswered or answered rudely. Unanswered calls mean the company does not guarantee (to sell) anything to the purchasers. At last, no guarantee means no sales. Therefore, we have to guarantee to sell!

Sales and support team is very important to the company. Therefore , they should have sufficient coaching and be prepared to answer and serve the customers in a well behaved way. If the team can make the customers feel special, they're going to be quite happy to buy or even buy more than what they need. Additionally, they may refer new businesses to you for free.




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