Consumers are spending more and more time consuming media on desktop and mobile devices, providing new opportunities for marketers to use highly engaging videos to connect with their audiences. Video ad campaigns are being launched more and more all the time because of the extra opportunities that internet and mobile video give to a company.
Online video provides a unique opportunity to engage deeply with your audiences. When trying to connect with your potential customer, the use of video allows a company to get more specific than search, social site ads, or regular displays, to highlight the product and company ideals. ` In addition to the power for engagement and branding, online video can be highly focused.
People watch mobile videos that are on average three times as long as the videos they watch on their desktops. The trend toward mobile and tablet viewership shows only signs of growing, and many companies are taking advantage of this as they are aware that this will continue to expand.
Video is the next best thing to talking to your prospect one to one. A personal touch can be shown about the company better this way. You can connect with the viewer through video and it lets them feel a more personal connection with you. Having a video increases the chance that your target audience will find you, and your opportunity to speak to them will be more effective through the use of online video.
What is the reason online customers prefer video? Words and photos tell a story to a point, but video takes it to a new level. The viewers will be more entertained and informed through the narration and music put behind the video.
Part of Google's algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Over the last couple of years online videos have risen to the top of the ranks in Google's Universal Search. Small companies and mega corporations both benefit greatly by using online video is a highly effective way to increase customer engagement and improve sales.
So when should you consider investing in online videos?
When the consumers you are marketing toward need to be informed. Videos do a great job of explaining the usefulness and the features that your product has.
These videos can contain stories from satisfied customers as well. A highly detailed article may be informative, but it is not as exciting as watching a well put together video.
A proper demonstration is not possible without showing the product in action, and video is needed for that.
Seeing a video adds an exciting new element for your website's audience, and this is a great opportunity for your company to get your message across in the most effective way.
The big companies have been doing so for many years now, but with modern technology, cheap cameras and free software, everyone can do it too.
Online video provides a unique opportunity to engage deeply with your audiences. When trying to connect with your potential customer, the use of video allows a company to get more specific than search, social site ads, or regular displays, to highlight the product and company ideals. ` In addition to the power for engagement and branding, online video can be highly focused.
People watch mobile videos that are on average three times as long as the videos they watch on their desktops. The trend toward mobile and tablet viewership shows only signs of growing, and many companies are taking advantage of this as they are aware that this will continue to expand.
Video is the next best thing to talking to your prospect one to one. A personal touch can be shown about the company better this way. You can connect with the viewer through video and it lets them feel a more personal connection with you. Having a video increases the chance that your target audience will find you, and your opportunity to speak to them will be more effective through the use of online video.
What is the reason online customers prefer video? Words and photos tell a story to a point, but video takes it to a new level. The viewers will be more entertained and informed through the narration and music put behind the video.
Part of Google's algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Over the last couple of years online videos have risen to the top of the ranks in Google's Universal Search. Small companies and mega corporations both benefit greatly by using online video is a highly effective way to increase customer engagement and improve sales.
So when should you consider investing in online videos?
When the consumers you are marketing toward need to be informed. Videos do a great job of explaining the usefulness and the features that your product has.
These videos can contain stories from satisfied customers as well. A highly detailed article may be informative, but it is not as exciting as watching a well put together video.
A proper demonstration is not possible without showing the product in action, and video is needed for that.
Seeing a video adds an exciting new element for your website's audience, and this is a great opportunity for your company to get your message across in the most effective way.
The big companies have been doing so for many years now, but with modern technology, cheap cameras and free software, everyone can do it too.
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