There are a lot of poorly designed websites out there, and in the high tech Medical Aesthetics industry, this is no exception. The most common issues that we see involve outdated platforms, terrible color schemes and layouts, and no lead generation whatsoever.
Too many MedSpas and other businesses do nothing more with their Facebook pages than semi-automated news posts. Some accounts on social sites are full of links that don't actually go anywhere, or nowhere relevant. People don't waste their time on profiles like those. Social media is all about interaction and engagement. Give people something they will want to comment on, a poll they may want to do, an exciting contest to join or even just a funny picture. When these visitors are engaged like this, they are much more likely to actually support the business and follow on social feeds. When there are comments and messages, be sure to reply and use Twitter to begin speaking about the topics in your region that are trending.
Even today, email still is an important way to get messages across to current and potential clients. Surprisingly many doctors have no idea about this. It is fairly common to see MedSpas have no email list to leverage all these years of relationship building. When a company keeps a detailed list of emails of customers and people who are interested in their products, they can send promotions tailored to them, and get great results.
A big part of inbound marketing is the use of content marketing, which makes a lot of sense. Search engine giant Google is always changing and updating it's algorithms to provide better results and new content is preferred. Search is integrated with social and this is driving traffic and engagement to sites that take advantage of this trend. Having a basic blog is the beginning, but there is a lot more to be done. An effective and innovative marketing campaign must be an important part of any MedSpa's overall business plan, to make various kinds of content all over the web. Putting yourself in the client's shoes in all aspects of the process of retaining services is important. As someone who is seeking procedures that your company provides finds your company name appearing in multiple places online, they will assume you are experienced. If your web presence is more prominent, people will trust you more than other companies that offer similar services.
Many patients leave reviews on the websites of the practices they receive procedures from, and a lot of potential new clients will look through the comments. Having the trust of the potential customer is a major concern to a website's owner. New visitors to your site will be more trusting if they read things that non-biased people write who are third parties that are not directly associated with your business. A potential client will be more likely to try your services when they see a great story from someone who has tried the service before. Word-of-mouth is a great medical advertising tool since it is backed by real experience.
MedSpas almost always have a website to advertise their services. A site is not all-encompassing, but it's a great start to get new patients, and keep the ones you have. Individuals now routinely go online to search for the best MedSpas in their city and learn what their patients say about their face-to-face experience with those doctors and their employees.
Too many MedSpas and other businesses do nothing more with their Facebook pages than semi-automated news posts. Some accounts on social sites are full of links that don't actually go anywhere, or nowhere relevant. People don't waste their time on profiles like those. Social media is all about interaction and engagement. Give people something they will want to comment on, a poll they may want to do, an exciting contest to join or even just a funny picture. When these visitors are engaged like this, they are much more likely to actually support the business and follow on social feeds. When there are comments and messages, be sure to reply and use Twitter to begin speaking about the topics in your region that are trending.
Even today, email still is an important way to get messages across to current and potential clients. Surprisingly many doctors have no idea about this. It is fairly common to see MedSpas have no email list to leverage all these years of relationship building. When a company keeps a detailed list of emails of customers and people who are interested in their products, they can send promotions tailored to them, and get great results.
A big part of inbound marketing is the use of content marketing, which makes a lot of sense. Search engine giant Google is always changing and updating it's algorithms to provide better results and new content is preferred. Search is integrated with social and this is driving traffic and engagement to sites that take advantage of this trend. Having a basic blog is the beginning, but there is a lot more to be done. An effective and innovative marketing campaign must be an important part of any MedSpa's overall business plan, to make various kinds of content all over the web. Putting yourself in the client's shoes in all aspects of the process of retaining services is important. As someone who is seeking procedures that your company provides finds your company name appearing in multiple places online, they will assume you are experienced. If your web presence is more prominent, people will trust you more than other companies that offer similar services.
Many patients leave reviews on the websites of the practices they receive procedures from, and a lot of potential new clients will look through the comments. Having the trust of the potential customer is a major concern to a website's owner. New visitors to your site will be more trusting if they read things that non-biased people write who are third parties that are not directly associated with your business. A potential client will be more likely to try your services when they see a great story from someone who has tried the service before. Word-of-mouth is a great medical advertising tool since it is backed by real experience.
MedSpas almost always have a website to advertise their services. A site is not all-encompassing, but it's a great start to get new patients, and keep the ones you have. Individuals now routinely go online to search for the best MedSpas in their city and learn what their patients say about their face-to-face experience with those doctors and their employees.
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