Wednesday, August 29, 2012

The Alarm Bells Ring For Black Hat SEOs With The Penguin Update

By Anne Lopez


With Penguin update, Google has successfully conveyed the message to one and all. The message is loud enough to stimulate the unscrupulous entities on the Internet, and leave them in a terrified state. Sadly though, this update also influenced even hardcore white hat SEO companies. The idea of punishing legit web sites is sending majority of the online population in an incessant guessing game.

Why? Because in a mere blink of an eye, the search ranking results fluctuated just like that. High ranking web sites dropped several places and lost their reign. Even though initially formulated to obstruct the notorious existence of unscrupulous websites, the Penguin update's wide reach has lashed at legit sites.

Does this call for a refurbished SEO strategy? Yes. Google's Penguin update is specifically conceived to resonate the message that black hat SEO won't just do you any good. Your website's rankings can only hit a first page result if and only if you adhere to Google's guidelines. Otherwise, you will have to endure every Google penalty that will hit your way.

The Penguin update focuses on what Google loves to detest: black hat SEO. So what constitutes black hat SEO? Here are a few examples: robotic sounding content, illegal link strategies, paid links, cloaking in web designing, keyword stuffing and many more! Do you wish to be recognised as a reputable website? Then loathe all these notorious tactics! Exert effort to clean up your website!

Avoid links from dangerous web sites. These backlinks can endanger your rankings too, just so you know! For a safe, try not to use the link to me and I'll link to your website strategy. The algo update also looks at the relevancy of the sites you are linking to. If it is not in any way relevant to your field, then be careful. Google might just drag you down.

Provide great value to your site visitors using good quality content. Penguin despises crappy content so conceive only good content that satiates the knowledge thirst of online users.

Work with a reputable white hat SEO company in Singapore to formulate your Internet marketing strategy.




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