Monday, August 6, 2012

Getting the Best From a Web Design Company

By John Wright


So you are about to build a new website or upgrade an existing website. You need to choose a terrific Web Design company and you don't want to make the same boo-boos you made last time.

Or that hundreds of other business owners are still making daily when it comes to choosing a Gold Coast Website Design company.

The commonest complaint that I hear from prospective clients talking about their last web site experience is this:

- "I did not get the result that I thought That I was going to get".
- "I had an internet site built but then couldn't make any changes on it myself."
- "I couldn't find the website design guy to get changes made for me."
- "It took an eternity to get changes made, and I just gave up."
- "Changing my site became awfully expensive "so I didn't change it."
- "I didn't get the support that I was expecting after the site was finished."
- "Our website is OK, but we get no traffic to it."
- "We don't make any sales on our website."
- "I couldn't understand what they were speaking about."

And there are many more.

So if you are about to start on building a new web site, you could have some questions prepared to ask the Gold Coast Website Design company, and also have some notion of what you need to achieve with your website.

A good web site designer will be well placed to help you to clarify what you want in your website and what options are available to make it work well for you.

Your site should be more than only a pretty leaflet internet site.

Printing a brochure does not make sales. A domain is the same. Just having one doesn't make sales.

So your site must also be a powerful selling and business tool that you can use to generate activity in your business "whether that be enquiries, web sales, shop front visits or demonstrations, email registrations to build a database, and so on.

You need to put as many of your business functions online on your website as you can, to relieve the cost and time pressures on you and your business teams.

These functions might include appointment scheduling, events management, contacting your database and your social media contacts, answering customer questions on your product or services, and so on.

And most significantly of all "you would like to be in a position to transact your sales online so that when you receive the order email, the cash is in the bank!

So with this data in hand, choosing a Gold Coast Website Design company should be an interviewing procedure like hiring any other team member for your team.

You would like to pose questions and the answers that you receive should inspire faith that you will be getting the end results that you would like.

The answers should seem clever to you "do not be baffled by technical lingo B-S. If the advisor is not talking in a way you can understand, then you're not off to a good start.

If you do not understand something, ask them to explain it to you with the expectation of a very simple explanation that is easy to follow.

And in chatting with the web expert, you would hope that they come up with some design, product and marketing concepts you had not yet thought of.

So in summing up, the Gold Coast Website Design company that you select should be well placed to deliver everything that you would like in your website, and support you in making smart promoting and business decisions.




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