Friday, August 10, 2012

How to Make Your Ecommerce Store's Conversion Rates Much Better

By Kelly Montagna


Do you have an ecommerce store, but you can't seem to make any sales?It is so disheartening to work on a project that turns out to be a dud.You gulped down all of the information about starting a ecommerce store.Now, you have an ecommerce store, but it is not profitable. Well, if this sounds like your situation, maybe the ecommerce solutions in the following article can help you to finally improve your conversion rates.

Does anyone even know that your ecommerce store exists?You have a new ecommerce store, but did you take time to sell others about it?Until people know that your exists, they will not visit and buy products.It does not take much to get exposure for your brand.

All you have to do is simple things that people normally do to expose regular websites to the public. Join forums that are related to your niche and talk about the products that you have to offer. The trick is to add enough posts so that you can have a link in your forum signature that links back to your ecommerce store.Then you might trying using the same tactics with social media sites and also individual blogs.Provide useful information and then link back to your ecommerce store.This should help bring traffic to your site.

Now that you know how to get more exposure for your ecommerce store, will it live up to customer expectations?In error, many owners of ecommerce stores assume that once they get more visitors, their conversion rates will improve.But, if you have a site that falls below what visitors expect, then it does not matter if you drive a lot of traffic to your site.

First, does your ecommerce store have a professional design that looks legitimate?Potential customers have to feel like they are doing business with a credible business.Ensure that they can see your company info and contact information.

Second, ensure that your ecommerce has an excellent ecommerce design.Ensure that the products have good descriptions and graphics.Make things easy for your buyer to purchase products by providing good info, pictures and descriptions.This info must not be difficult to see or decipher.If anything is too difficult or overwhelming, most likely your visitor will move on to another store that is more convenient to understand.

Third, ensure that the shopping basket is displaced in a noticeable location.Remember, that this is your ultimate call to action.Of all of the ecommerce solutions, this is by far the most important. This is where you want all customers to go and purchase products.So, ensure that everyone can see this shopping cart.Do not put it in some obscure place where no one can see it.

All in all, if you want to get more conversions, think about the previously mentioned ecommerce solutions.First, promote your ecommerce store.Then, create a site that customers will enjoy by using a top of the line ecommerce design. These two tips will greatly improve your sales conversions.




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