Thursday, August 23, 2012

Minimalist Websites And Their Plan And Composition

By Tommy Eccles


Minimalism defined in one word is simple, only utilizing what is absolutely necessary. It keeps the focus only on the important aspects, with the belief that less is more and more is unnecessary. A home decorated in a simple style is exactly that: simple. There are not a lot of nick knacks or collectibles, but instead only items that are important and essential to daily life. In contrast, a cluttered and fussy home has more than what is required. Another example of minimalism is artwork that is clean and has an easy looking simplicity to it. Many people prefer either style, although for websites, a minimalist approach has a distinction that may be advantageous. Minimalist websites follow this simple and clean approach to the presentation of information.

Keeping the surfer occupied and engaged in the main point of the site is the aim of this simple type of web design. Distractions simply are not available nor are they necessary. Because of this, the reader is focused on what the main points are, instead of extraneous and disposable information.

On the contrary, a non-minimalist website is busy, with perhaps many advertisements and links to other websites or products. On this type of site, it may take a while for the shopper or reader to find what they are looking for, or to determine what the overall point of the website is. Often, the cluttered website is much like a cluttered home. It takes a long time to find what needs to be found.

Giving just the right amount of information keeps the task at hand the main point, keeping the focus on the priority of the website's purpose. It will be visually pleasing and simple to follow. The uncomplicated features will lead the user right where they want to go without all the side trips.

A minimalist website is uniform in appearance and can look like a grid. Or, it can include one large header with one or two other elements. The color scheme is simple, yet creative and attractive and invites the user in a way that is not brash or too bold. The surfing process is logical and smart and is not distracting.

Simple web site design does not include the taunting of distracting advertisements with blinking graphics, eye grabbing pictures or other cheap tactics. They are intelligent and spare, respecting the intelligence of the reader. The process of surfing is based on logic and intelligence, not short attention spans and bright lights.

Achieving the spare design takes effort, although at first glance it may look deceptively simple. It takes a creative and well organized mind to plan out the design and execute it well. There are designers who specialize in this clean approach to websites. Their professionalism and experience are factors which achieve the desired result.

In short, minimalist websites navigate easily, do not include unnecessary details, are not distracting and are direct. They keep it simple and to the point and do not attempt to manipulate their readers in to going off on a bunny trail. Visually, they are clean and easy on the eyes, but creative enough to be stimulating and engaging without distractions.




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