Monday, June 11, 2012

How To Avoid Panda Mistakes That Can Detrimentally Affect Your Business

By Heike Garsia


Tens of thousands of web businesses have felt the sting of their Panda mistakes and various infractions. Having a site take this kind of Google slap can be a painful experience that dwindles your rankings as quickly as your income. Now you must take a step back and figure out how to fix the problems so you can move your business forward again. While it's the perfect question to ask, it's also one that no one can answer for you. There are many different mitigating factors including how long it might take your business to bounce back, that need to be factored in. But for now you can read about the following Panda mistakes and maybe they are something you have not considered.

What Google is looking for post-Panda are authority sites. Google believes that these are the types of sites people are most interested in finding. Also keep in mind that there are many qualities to an authority site besides domain age, etc. The main think to keep in mind is that a true authority site never strays from its niche. However, sub topics are allowed as long as they are all part of the bigger topic at hand. With this in mind, it's always important to keep your site on topic and on target. Your site simply will not rank well unless you do this.

Your website can actually be over optimize, which can cause a host of problems, especially in regard to SEO. When you do this, you can push certain buttons that will upset Google, which is why you want to be careful. Just forget about keyword density because they are not interested in it. In fact, it can actually set off red flags which can cause problems for your website if your primary phrase is used to often.

You can find businesses in certain situations in which they have content that is very close to being on site duplicate content. Many people have had their ranking adversely affected by Panda due to this type of content on their pages. One way you can have duplicate content on your website, even if your business is off-line, is to have content specifically for the purpose of local ranking. They look virtually identical because only a few words are changed on the pages and URLs. This type of content is distributed all across the Internet. You have more than likely found content like this yourself. If you want to fix this problem, assuming that you have it, significantly altering the content is the way to fix this. By doing this, this will keep you out of trouble in the eyes of Google.

It is important that you learn how to fix mistakes that the Google Panda update will be looking for, especially of search marketing is how you get traffic. People everywhere are still trying to game the system, instead of just fixing a few things that can make everything okay. These individuals are like everyone else, trying to make a living online. To make things better, and to bring your site ranking back to normal, simply comply with what Google is asking you to do.




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