In a recent post from the Official Google Blog, Google announced that its "freshness" algorithm, the Google Caffeine will now impact up to 35% of searches. SEO copywriters will now have to change their approach to writing to include anchoring keyword-driven posts on trending news.
Google said it is at the moment building up on the momentum of Caffeine, which allows Google to comb the web for timely, pertinent, recurring, and hot content far and wide and as quickly as possible.
The effect to SEO is considerable. SEO copywriters must now pass the T-R-U check in content creation and curation.
Timely. Article that is timely will have a better chance to rank. To help writers, they can check Google Trends for items that are hot and trending and attach their content on these trends. This of course calls for imagination especially if the trending topics are not directly linked to the products or services which they are endeavoring to promote through the articles.
Recurring. Google returns search results which pertain to recurring and related events, generally of international prominence. For instance, writers can peg articles on the NFL, the presidential elections, or other events. When a searcher enters a keyword that is associated to a relevant and recurring event, Google will return results that are related to this event. The benefit of this to writers is that they can now advantageously plan for posts to write throughout the year.
Updated. Google will now serve information to web users as though serving freshly baked cookies. Google anticipates that searchers want relevant and updated information, not information from a week ago which people already know. Google understands that most web users want to be at the leading edge of information.
Google Caffeine has definitely redefined the ways information from Google is graded. Writers will do well ranking their articles if they not just focus on search phrases, but if they write their posts in such a way that passes the TRU standards.
Google said it is at the moment building up on the momentum of Caffeine, which allows Google to comb the web for timely, pertinent, recurring, and hot content far and wide and as quickly as possible.
The effect to SEO is considerable. SEO copywriters must now pass the T-R-U check in content creation and curation.
Timely. Article that is timely will have a better chance to rank. To help writers, they can check Google Trends for items that are hot and trending and attach their content on these trends. This of course calls for imagination especially if the trending topics are not directly linked to the products or services which they are endeavoring to promote through the articles.
Recurring. Google returns search results which pertain to recurring and related events, generally of international prominence. For instance, writers can peg articles on the NFL, the presidential elections, or other events. When a searcher enters a keyword that is associated to a relevant and recurring event, Google will return results that are related to this event. The benefit of this to writers is that they can now advantageously plan for posts to write throughout the year.
Updated. Google will now serve information to web users as though serving freshly baked cookies. Google anticipates that searchers want relevant and updated information, not information from a week ago which people already know. Google understands that most web users want to be at the leading edge of information.
Google Caffeine has definitely redefined the ways information from Google is graded. Writers will do well ranking their articles if they not just focus on search phrases, but if they write their posts in such a way that passes the TRU standards.
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