Saturday, March 10, 2012

Creative Logo Designs: Save Your Corporate Identity

By Qurrat Hassan


Once your company has a logo of his own, then the very next step should be to take appropriate actions to protect it. Such protective measures are essential to maintain the honor of your corporate identity and below are some proactive steps that you can take to secure the cornerstone of your business identity.

Why Do You Need To Protect Your Custom?

Before we talk about the main topic of this article, it's important that you have a brief understanding of why you need to secure your company logo design.

If you ask yourself what is the worth of your brand or product and if you allow someone to steal your product or company name and then make income out of it. You answer will definitely be a big NO; your creative logo designs require similar protection as it can be stolen and used for profit making that otherwise you deserve. So, there is a strong need that you secure your logo and best suggestion is to get copyrights of your logo and register your professional image as a Trademark.

Is Your Small Business Logo Registerable As Trademark?

Surely, Yes! All logos, words, 3D shapes, colors and in fact anything that can be represented graphically is registerable as trademark. But condition is that it should be innovative and not descriptive of the type of product or service that you sell. Mover you cannot not trademark a normal dictionary word as trademark such as word PERFUME as this word is essential to describe a product itself.

However, if your best logo designs includes any such word, then you can register the unique design elements of your logo but not the word.

Searching, do you need to protect your logo?

Before applying your logo trademark, its important if you check yourself if it's not already being used by someone else, so you don't want end up infringing their registered trademark rights.

You can check the originality of your logo in your National Trade Mark Register, then in Community Trade Mark Register and finally check the International Trade Mark Register. You also have a check on misspellings and phonetic equivalents, as well as plurals, because a trademark sometimes prevents registration of a similar or identical mark.

Use an attorney, or to do it yourself?

Internet has made it easier for you to get your trademark registered yourself on the relevant agency's website. But before doing so, make sure that you have carried out all of the related searches, and found nothing of concern and still its possible that a problem arises that may cost you more in the long run as trademark registration is a legal process. So a good step is to consider consulting a trademark attorney before filing any application yourself.

The Essentials

Once have done your searching and attorney's consultation has been received; now you are ready to file your trade mark application. Now your next move is to decide how widely you want to protect your high quality business logos. Are you looking to protect it at your country or continent or your logo needs a global protection?

Moreover your company logo design is trademarked by class, so you have to classify the goods and services on which you are going to use the mark.

The third point should be the name you wish to show as the owner of the trademark logo. You can use your own name or the name of your limited company but it should have a legal identity.




About the Author:



0 comments: