Monday, March 19, 2012

About Google Instant And What Online Marketing Professionals Say About It

By Ping Conley


Google Instant is Google's hottest innovation in terms of search enhancement. Outcomes are revealed as the user types the search. Google Instant offers ten times quicker search outcomes as compared to the normal Google search. This advancement, however, has sparked notions that a firm's online marketing efforts when it comes to search engine optimization (or SEO) might be affected.

Google Instant allows faster searches by means of predicting the user's search as well as showing results even before he or she finishes typing it. Search predictions are immediately shown which will help direct the search of those who don't even know yet what they are looking for.

SEO is only one of the many forms of online marketing. It's the process of enhancing a site's position within Google search results. A business availing of SEO services wants to achieve maximum visibility in the web through a rise in organic traffic.

Companies doing online marketing by way of SEO are concerned that Google Instant impacts its status in its search results. But Google has responded to this matter through saying that this recent technology "does not impact the ranking of search results", referring to its frequently asked questions inside the Google Instant website.

Online marketing experts say that Google Instant alters the search program or an internet site's ranking. But Google maintains that it does not do such. People at Google contend that results should not be changed and that they're in the same order.

Yet, for online marketing gurus, should the user favor to use the autosuggest feature of Google Instant, this may make it difficult for them to obtain clicks on certain keywords. Nothing will be changed if the user completes his or her search and clicks on the existing links.

It's the argument of online marketing specialists that Google Instant might alter the way people do their search. As this new advancement in technology has just started and is only accessible in the US, UK, France, Germany, Italy, Spain and Russia, we've got yet to find out its real bearing on internet marketing soon.




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