Saturday, March 10, 2012

Choosing the correct website design company for your business

By James Galloway


Think it is easy to choose the correct website design company for you and your business? Well it should be easy right, but all too often you get wrapped up with looking for the cheapest one. This is not the way to find the correct website design company, and more often than not you end up paying all over again at a later date. Your first line of focus should be on the designers portfolio, history, testimonials, and of course where they are positioned within Google search results.

Another problem which can hinder you from successfully getting the correct website design company is trying to find one who creates awesome looking flashy sites, but with little else to offer. It is ok that you feel you want to stand out on the web, but a flashy site is not going to mean you have the correct company.

You need to start at the beginning and think to yourself what is it that you actually want. I know you are looking for a website designer but what it is you really want is to use the internet to advertise, sell, and increase profits. Well a cheap flashy looking site with all the bells and whistles is not for you. You really need a website design company that goes beyond this and actually focuses on the results you are after. It is not your fault that you pursue a great looking site for as least money as possible. It is human nature and consumers spending habits.

I know that may sound strange but it is true. Your real reason for finding a website designer is to boost your business and income. Well let me tell you now, a flashy website designer is not going to do this for you.

You really need to focus on finding a company or individual who really understand the Internet and how it works. Consumer buying habits, social media, industry research, psychology in sales, the search engines and ongoing changes. It is important to focus on long term results and the ability to utilize new technology as and when.

Look at it like an investment. The more you are prepared to put in the more you will get in return. You will not get anything for peanuts.

Once you have focused on the pointers laid out here in this article you can start looking at the design. Make sure the company you choose ticks all of the boxes above and can deliver your site with a nice professional feel using call to action to increase conversion further.




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