Wednesday, September 26, 2012

You Might Not Know These Famous Graphic Designers And Their Accomplishments

By Tang Doggernow


There are many famous graphic designers to be aware of. Some are well-known for iconic logos of major corporations and household products. However, there are some overlooked designs like that of electronic equipment and clothing logos, that have been instrumental in shaping life as it is known today.

You have probably seen the logo of Adidas sportswear items. It has three stripes that blend into the letters. Over 20 years ago this logo was designed by a man named Peter Moore, as he was working at Adidas as lead designer. His stripes are in the form of a mountain and it represents the struggles it takes to achieve goals in life.

If you have ever watched a professional sports broadcast you have probably seen the legendary "swish mark" on the uniforms of players. Every clothing item that Nike makes contains this logo. It cannot be mistaken for any other brand in the world. This is an example of effective design by Carolyn Davidson more than 40 years ago.

A man who designs smart phones and computers has brought about the MacBook, iPad, and iPhone. You may not know of Sir Jonathan Ive but he has made some major advancement in modern design and technology. In fact, he still works at Apple Corporation.

The secret to Ive's success lies in an annual childhood Christmas present from his dad. Each holiday, his father let him work in the local college workshop. Together with his dad, a teacher and silversmith, they constructed any project that Jonathan wants to work on. This kindles the spark of his imagination and creativity.

These are only a few of many famous graphic designers that have shaped the modern world. This craft continues to work in the background of industry today. These talented people provide concepts for future growth and advancement, and make life easier for everyone.




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