Wednesday, September 5, 2012

Designing SEO-Friendly Websites

By Albert Price


One button is all what it takes for online visitors to leave your website and forget it forever, so it is crucial that your website design makes a really good impression. This is important especially if you're running a business, as online visitors these days do not have the patience to tolerate amateurish and dull websites.

These days, web designers know that their job requires going beyond creative expression. Aside from generating impressive and innovative designs, they also specialize in making websites more visible on the web. They incorporate in their craft various techniques related to SEO or Search Engine Optimization.

You must be aware that SEO has a lot to do with using keywords and phrases that online visitors are likely to use in searching for web pages they need. SEO is used by designers as a factor in selecting the best interface style, content structure, template, and layout, to name a few.

Content organization will also be enhanced with new design. Search engines rely on textual content and do not comprehend photos, icons, flash presentations, and other related media. It is important to provide more textual content so search engines can acknowledge the relevance of every web page.

Much of the design optimization that professionals should execute lies in coding tweaks. The tweaks, put plainly, make the website more understandable to engines. These include improving the robots.txt file, the sitemap, the page titles, the tags, and the meta descriptions; renaming the URLs using keywords and search phrases; and making sure that every page adheres to web standards.

Redesigning a website also entails a reassessment of content quality. Every website that is submitted to search engines should be interesting both to search engine crawlers and to Internet users. The content then, although richly peppered in keywords and phrases, should not sound like it is written more for robots than for humans. Site owners therefore should be open to either minimal or extensive content modification depending on the designers' findings.




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