Tuesday, February 21, 2012

Web Ecommerce Design in Easy When You Know This

By John Wright




Everyone wants to get online nowadays, and the massive jargon phrase is:




web ecommerce design
BUT . . . What does it truly mean?


As always, there are numerous points to consider. So let's begin with some basics that you need to now about when taking your business online, and especially when putting products and services up on sale on the internet.

Prior to getting anywhere near selling a product on the Net, you want to get this one single, yet easy, thing right first.















Your Selling Plan


Oh? I hear you are disappointed? Thought it would be something more spectacular than that? Maybe something a little more technical?

No! Even though it is a web site, it is still a business and it requires planning and understanding how the thing is going to work, and that it's going to work.

It does not must be complicated or long. Just clear and giving direction. Your Website Designer on the Gold Coast will be able to help with planning your web ecommerce design.

For example:

Do you need to install a Shopping Cart for online purchases and payments if your product is project housing? Probably not. Not so many people will use their Visa card or paypal account to buy a home.

As an alternative you most likely want them to call for an appointment. Would you invite readers to ring your toll-free number to purchase your new $1.99 kitchen contraption? Probably not.

It is a low-cost item with small margins. You would like the entire purchase process managed automatically thru a complex, straightforward shopping cart right there in your internet site

These 2 examples were pretty obvious, but others aren't quite that straight forward.

Continuing on.

- How do you need them to contact you and how are those enquiries going to be handled when they start rolling in?
- How much do you want to pre-qualify enquiries online before they reach you?
- What offers are you intending to make online to draw in customers?

Therefore in web ecommerce, design is just one of the things to be considered.

And yet these other critical questions are typically disregarded when folks decide to build a website, because they are not coping with a seasoned web marketing team.

Many web designers are just that "graphics designers and not marketing consultants. They make fantastic and clever designs, but they're not experienced in promoting secrets to achieve results.

So , ensure that you get the right balance of expertise in the team you engage for web ecommerce and design a functional internet site that's engaging while also being a selling and business tool.




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