There's a huge amount of hype within the SEO industry probably because it is a techno field plus is very competitive so everyone is attempting to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.
Yes Search engine optimisation can be technical but only usually when you got it wrong at the beginning - your site that is. If you did not employ an Search engine optimisation consultant to give you the rundown Before you decide to start building then you probably ended up with a website pierced with a zillion Search engine optimization holes. These websites normally takes some fixing without a doubt. Most web developers do not know anything about Search engine optimisation and what they do know they almost never put into practice because they are certainly not requested to by you! Not selecting a good SEO advisor is like constructing a three storey home without having an architect and engineer and expecting the builder to get it right - no way.
I encounter a great Search engine optimisation site once in every 100 websites. This is a terrible track record for web-developers. Nearly every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!
So apart from adding some colorful pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses back links a lot right now to judge a web sites popularity. However, it is now very easy to create back-links of high quality in significant amounts to unbalance the ranking game. Google knows it has to find the right way to balance this out. When it does, most people's position will probably come crashing towards the ground overnight.
On the other hand, Google always wants Good quality content material - the best it can show. If you have this, then because content is the only reason why we have search engines in the first place, your website will invariably do well regardless of what twists and turns Google puts its search engine algorithms through.
In no way ever forget that content is king inside the SEO jungle. Forget at your peril.
We struggled to get content material on customers sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their sites weekly and gain ranking results from it seeing it is SEO optimised as well.
Your content delivery engines needs to be well tuned
Don't imagine that anyone can simply add content to a web page and miss out on the platform you happen to be adding it to. Google wants to make sure that the content material is not just the best for the keyword and key phrase requested, but it also delivers the very best user experience. So be sure to cross your T's and dot your SEO eyes when it comes to ensuring your site delivers the best experience such as doing these :
Make sure your server is fast - Google a short time ago added this one - upgrade right now if it takes too long to download your pages
Ensure ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful text on any page - the more the better for Google
Make certain that if you are utilizing a Content management system that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your site (maybe you have a flash site), then at the very least add a weblog attached to your website - this helps a good deal
When you next renew your domain, renew not less than 3 years - after all longevity exhibits maturity and increases trust
Inbound links and more back links
And of course don't cease back-linking. Right now it is the powerhouse for SEO but don't rely on this for the future.
So I hope this has helped 'de-hype' a few of the Search engine optimization resources out there and helped you along the SEO highway a bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.
Yes Search engine optimisation can be technical but only usually when you got it wrong at the beginning - your site that is. If you did not employ an Search engine optimisation consultant to give you the rundown Before you decide to start building then you probably ended up with a website pierced with a zillion Search engine optimization holes. These websites normally takes some fixing without a doubt. Most web developers do not know anything about Search engine optimisation and what they do know they almost never put into practice because they are certainly not requested to by you! Not selecting a good SEO advisor is like constructing a three storey home without having an architect and engineer and expecting the builder to get it right - no way.
I encounter a great Search engine optimisation site once in every 100 websites. This is a terrible track record for web-developers. Nearly every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!
So apart from adding some colorful pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses back links a lot right now to judge a web sites popularity. However, it is now very easy to create back-links of high quality in significant amounts to unbalance the ranking game. Google knows it has to find the right way to balance this out. When it does, most people's position will probably come crashing towards the ground overnight.
On the other hand, Google always wants Good quality content material - the best it can show. If you have this, then because content is the only reason why we have search engines in the first place, your website will invariably do well regardless of what twists and turns Google puts its search engine algorithms through.
In no way ever forget that content is king inside the SEO jungle. Forget at your peril.
We struggled to get content material on customers sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their sites weekly and gain ranking results from it seeing it is SEO optimised as well.
Your content delivery engines needs to be well tuned
Don't imagine that anyone can simply add content to a web page and miss out on the platform you happen to be adding it to. Google wants to make sure that the content material is not just the best for the keyword and key phrase requested, but it also delivers the very best user experience. So be sure to cross your T's and dot your SEO eyes when it comes to ensuring your site delivers the best experience such as doing these :
Make sure your server is fast - Google a short time ago added this one - upgrade right now if it takes too long to download your pages
Ensure ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful text on any page - the more the better for Google
Make certain that if you are utilizing a Content management system that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your site (maybe you have a flash site), then at the very least add a weblog attached to your website - this helps a good deal
When you next renew your domain, renew not less than 3 years - after all longevity exhibits maturity and increases trust
Inbound links and more back links
And of course don't cease back-linking. Right now it is the powerhouse for SEO but don't rely on this for the future.
So I hope this has helped 'de-hype' a few of the Search engine optimization resources out there and helped you along the SEO highway a bit further.
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