Sunday, May 5, 2013

How a Responsive Website can Help Your Business

By Clea Spahn


More than ever, mobile devices including cellular phones, smartphones, netbooks, and tablets have become increasingly popular for web browsing. Many mobile devices until very recently were not able to read websites that were made to be viewed on a PC, as they were designed for Firefox, Chrome, or IE, and responsive design changed all that.

Thanks to the increased usage of responsive website design, accessing websites on a mobile device is simple and hassle-free. The layouts of these website designs can be scaled and adjusted so that mobile access is easy no matter what you are using to browse the web. More of an audience will be able to discover your products and services, and general traffic will go up with responsive website design.

The experience that a customer has while on your website will be dramatically improved with responsive web design, on any kind of mobile device. Architects created this idea by investigating how they can make a structure adapt or expand when people are utilizing them, it's where the term "responsive architecture" came from. In the context of the worldwide web, this can include selectively showing or hiding elements and altering the size and position of text or images to enhance a web page's navigation. Too much scrolling or panning is tiresome for a consumer, so taking this out of the equation is helpful for your potential customers using mobile units.

Numerous beneficial elements are included when responsive web design is chosen. Those who visit your site won't have to bother going to separate pages that are designed for the particular mobile device they are on. Multiple URLs means multiple websites. When visitors to your site are split into separate groups depending if they are at home or mobile, your website will suffer because your site rankings will be split as well.

Multiple sites mean that you must do more work to maintain and develop elements to bring your services and content to your customers, this is much more time and resource intensive than having a single responsive website design. The same applies to analytics and strategy development and deployment. A responsive website means there is only one set of analytics to examine and a single strategy to develop and deploy.

Links will all go right to your single responsive website, and that will get rid of the hassle of analyzing multiple sets of statistics. It is being demonstrated that Google seems to favour the responsive websites in searches. Google is an essential ally for getting visitors onto your webpage, keep that in mind. Working in a way that aligns with Google's design is incredibly important, even just as important as satisfying customers.

One thing to really consider is that users want a full website experience, regardless of the device that they are using to browse. Having a site that is only partially accessible is not something that your clients or customers want.

Consumers can access a responsive website easily, and that benefits businesses by having their best content consistently viewable. If a consumer finds a site while at home or work, they would like to be able to go back to the site at another location later from their mobile device, and find that the site looks and acts exactly the same, making the experience more enjoyable.




About the Author:



0 comments: