Monday, April 22, 2013

The Relevance Of Good Website Design

By Irv Radcliff


Today, one of the most powerful inventions ever created is the internet which has the ability to provide information from anywhere in the world. From the marketing viewpoint, this tool can be used as a means to reach out to a wider scope of people and gain customers. However, in order to do this, a company must first impress the people with good website design.

These days, anyone with some spare cash, a computer, and internet connection can make a website. However, the only question would be whether the site would look good or not. Consumers would always associate credibility and professionalism of the company through the looks and functionality of the site.

The first impression is always the most important because this will be the deciding factor whether visitors will come back. So the color combination scheme and arrangement has to be appealing to the eyes otherwise no one will want to look at it. So the tip here is to use only two to three colors so that the website will look clean and tidy.

Not only are looks very important when it comes to internet marketing but user friendliness as well. Take note that a designer must not only think about how attractive the site will be but he must also think about how to arrange the buttons and sections in such a way where the viewers will have an easy time to browse around. In other words, the viewers must be able to find what they are looking for easily otherwise they will never go back to the site again.

Now it is a known fact that having good content will bring in the customers and thus bring in the sales. To a certain extent this is very true, but it is also true that the arrangement of the content is important too. It is human nature to shut off anything that is not arranged properly and if the words of the site are not properly placed, potential customers will stay away.

As stated above, the arrangement of the wording is very important because no one will want to look at a bunch of words that are not properly put together. So it is important to always avoid wordiness and add a few pictures to spark interest in the potential customer. The key here is to make the content informative but at the same time brief and concise.

Choosing the right font is also a very crucial point that is usually taken lightly. Most amateur designers make heavy use of unorthodox and fancy fonts which actually do look good but do not look professional. For the long articles and such, it is always better to use block letters so that people can understand the words easily. Sometimes, it is good to use fancy fonts but usually fore titles and headers only.

So basically, these are some things to think of when creating a good website design. The main reason one would want to have a nice site is so that customers will view the company as legit. If the site is proper and tidy as well as attractive, then people will definitely have a positive view on the company.




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