Taking into account that Google updates algorithm some 500 times over a year, search optimisers, web designers and website owners are in the vein of being in a action-packed car chase with Google, tail-gating wherever Google takes the game.
Ironically, there is just one reason Google puts so much energy into engineering and launching these many hundreds algorithms: to enhance user experience.
Creating and optimizing a site with the user experience in mind, instead of conversion or ranking, will then definitely persuade Google to rank this site at the top.
Google Panda 3.3: Google Rewards Sites For Search Quality
The results of Google Panda 3.3 is millions of web sites literally vaporised in the ranking. From sitting on Page 1 ranking positions on Google, these websites dropped over 100 positions off the search. Google punished these sites for what it calls webspam. Even though these sites do not participate in link buying, Google believed they were over-optimizing by mass writing and mass distributing articles to the web. Observers give an account that sadly, even top quality web sites run by reputable optimisers using legit and Google-aligned optimization techniques also got hit by this latest release.
It should be noted that there is technically nothing unethical about mass creating and mass disseminating content. In mainstream publication, publishers run a brochure onto the printing press to produce thousands of copies for circulation. This is also the way it is in the worldwide web, except that there is literally countless websites to circulate a content piece to. The main focus must then be on the quality of the content, and the natural way this content is circulated so it also effortlessly generates links back to the website that circulated the content.
The Page Layout Algorithm: Google's Rules For Designing A Web Page
Even though Google's page layout algorithm received less worldwide recognition compared to the Panda, it is equally significant. This algorithm sets the rules for how Google wants the website page to appear when web users click it on the search. Google warned that it's going to not rank websites which have little or zero above-the-fold copy or those web sites that put adverts over copy.
These new Google algos on web page layout and search quality ought to prompt website owners to adjust their approach to website design and SEO to consider the consumer experience firstly and to permit the ranking and conversion to openly happen next. Seeing we now have enormous number of competing web sites in the world today, Google recognises that optimization cannot be set aside. Helping the website ranki means using sound SEO practices and being a site that people easily love.
Google leaves us with a continuing contest of chase even as it tries to describe ways to give its searchers the best experience. This is because Google may never manage to definitively describe what's best. Thus, the unceasing chase.
Author's note: As of this writing, Google Panda 3.5 has been released and Google specifies webspam algorithm as Penguin.
Ironically, there is just one reason Google puts so much energy into engineering and launching these many hundreds algorithms: to enhance user experience.
Creating and optimizing a site with the user experience in mind, instead of conversion or ranking, will then definitely persuade Google to rank this site at the top.
Google Panda 3.3: Google Rewards Sites For Search Quality
The results of Google Panda 3.3 is millions of web sites literally vaporised in the ranking. From sitting on Page 1 ranking positions on Google, these websites dropped over 100 positions off the search. Google punished these sites for what it calls webspam. Even though these sites do not participate in link buying, Google believed they were over-optimizing by mass writing and mass distributing articles to the web. Observers give an account that sadly, even top quality web sites run by reputable optimisers using legit and Google-aligned optimization techniques also got hit by this latest release.
It should be noted that there is technically nothing unethical about mass creating and mass disseminating content. In mainstream publication, publishers run a brochure onto the printing press to produce thousands of copies for circulation. This is also the way it is in the worldwide web, except that there is literally countless websites to circulate a content piece to. The main focus must then be on the quality of the content, and the natural way this content is circulated so it also effortlessly generates links back to the website that circulated the content.
The Page Layout Algorithm: Google's Rules For Designing A Web Page
Even though Google's page layout algorithm received less worldwide recognition compared to the Panda, it is equally significant. This algorithm sets the rules for how Google wants the website page to appear when web users click it on the search. Google warned that it's going to not rank websites which have little or zero above-the-fold copy or those web sites that put adverts over copy.
These new Google algos on web page layout and search quality ought to prompt website owners to adjust their approach to website design and SEO to consider the consumer experience firstly and to permit the ranking and conversion to openly happen next. Seeing we now have enormous number of competing web sites in the world today, Google recognises that optimization cannot be set aside. Helping the website ranki means using sound SEO practices and being a site that people easily love.
Google leaves us with a continuing contest of chase even as it tries to describe ways to give its searchers the best experience. This is because Google may never manage to definitively describe what's best. Thus, the unceasing chase.
Author's note: As of this writing, Google Panda 3.5 has been released and Google specifies webspam algorithm as Penguin.
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