Wednesday, November 28, 2012

29 Prime Review: How to Have an Awesome Website

By Courtney Shorteny


Sparking the interest of today's Internet surfers proves to be increasingly difficult in today's fast-paced, "information on demand" society. A website not only must capture viewers' attention, but entice them to pursue your product or business by helping them navigate your website effectively. If you want the message of your company or product to reach your target market and not get lost in the chaotic, ad-polluted Internet, follow these three keys to a successful and effective website.

The content is possibly the most important aspect of your website. It will give viewers insight into what you or your business is all about, so it should be written professionally and also be entertaining. The more original your content is, the more likely it is to stick with your audience and draw them in. Your content's main purpose is probably to draw in customers, so make sure that you provide information that will be useful to them when deciding whether or not to do business with you.

Your website design won't be taken seriously without good visual design. An unprofessional appearance may make viewers not look twice at your website and could lead them to your competitors. Make your site visually appealing using tasteful fonts, pictures, and other graphics. This is helpful in representing your company in a certain way and will probably be the customer's first impression. Your page needs to be clean and streamlined, easy to read, and should be an accurate representation of your company.

The way you organize your website's content is also very important. Viewers need to be able to learn about your product or service, to find other important details about your product, and will also need to be guided through the process of actually acquiring your product or service and organization is what allows this to happen. It is natural for people to have short attention spans, especially on the Internet. Large blocks of text will be skipped over a lot of the time, so break your content up into smaller pieces that gives customers all of the necessary information while guiding them through your website quickly.

Following these three keys of successful website design will help to create an effective website that grabs the attention of your target market. Interest in your product or service will grow immensely just through the use of organized, visually-attractive content that puts your company's best foot forward, and continued updates will drive repeat visitors as well as-most important of all-new customers.




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