Wednesday, March 14, 2018

Website Development Companies: Essential Questions About Guest Blogging

By Arthur Williams


Have you ever clicked on a favorite website of yours and saw a piece written by someone not employed by the website in question? The piece in question is best known as a guest blog post, which is quite common. Not only does this help the website in question obtain more content, but the writer benefits from a greater audience as well. Here are some of the guest blogging questions that web design companies can answer.

"What is guest blogging all about? If you don't know what guest blogging is, you should know that it generally involves writers reaching out to blog owners in order to post content on their sites. The posts in question can be about a number of topics, but the common thread is that they relate back to the site's subject matter. Posts can be written weekly, bi-weekly, or at any interval. There's ample potential to be seen here, as companies such as Lounge Lizard will attest.

"How long does a guest post have to be?" In terms of length, the correct answer would be, "As long as it takes to get your story out." Some writers will be able to do so in under 500 words, while others may need a few thousand until they're comfortable posting their work. Every writer is different, meaning that this answer will vary from person to person. Web design companies will tell you that certain sites have requirements for this, meaning that you should read site guidelines beforehand.

"Am I allowed to add links?" Yes, but only a certain amount. Links should be added if they relate back to the topic at hand, such as with news articles. You may also be allowed to include a link for yourself, such as one that directs readers to one of your social media profiles. Too many links can have a detrimental impact on SEO, including lost rankings. Most website owners know this, so make sure that you use the links you're allowed with care.

"Are guest blog posts paid?" This largely depends on the website that a writer posts on. Most opportunities are unpaid unless specifically stated, meaning that exposure is the ultimate payoff here. However, by taking on smaller roles, a writer may be able to build a substantial portfolio that will eventually lead them to bigger sites where money can be made. Regardless, money shouldn't the only goal when it comes to guest posting.




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