Tuesday, July 18, 2017

4 Website Functionality Tips From Long Island SEO Agencies

By Arthur Williams


While it might go without saying, the best websites tend to be the ones that are most functional. Not only are they cosmetically pleasing, but they run smoothly, ensuring strong user experiences across the board. How can you build your website for better functionality, you may wonder? Here are 4 of the best ways to do so, courtesy of those that specialize in the field of Long Island SEO.

Long Island SEO specialists will tell you that website functionality is largely rooted in simplicity. It's in your best interest to keep things basic from a visual perspective. One of the reasons for this, as supported by names such as www.fishbat.com, is that too many photos and videos can result in websites running slow. This problem is amplified on mobile devices. In simplest terms, minimalism performs best.

Second, make sure that navigation is easy for your website. Users should still be able to find what they need in no time at all, especially if the site itself is simple from a content standpoint. This is one of the reasons why many companies have seemingly embraced scrolling sites, as they provide all of the important information on a single page. This is just one example of how navigation can be done well.

Third, make sure that your social media information is easily accessible. Even though your official website is likely to receive the bulk of your attention from a sales standpoint, social activity matters just as much. Links to your various social accounts, ranging from Facebook to Instagram, should be prominent in one of the top corners of your site. By keeping these icons visible, you'll be able to drive more people to these sites.

Finally, make sure that your website is routinely updated over the course of time. Just because you've completed a website project doesn't necessarily mean that it won't require alterations in the future. After all, what's seen as "responsive" is likely to change over the course of time. This is why web developers must constantly survey the digital environment. If they see that certain changes are receiving momentum, they'll be able to make said changes accordingly.




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