Sunday, April 30, 2017

Why Website Design Companies Should Focus On Cinemagraphs

By Arthur Williams


Website development companies understand the importance of visual media, as it can take on a number of forms. Cinemagraphs are no different, but the truth is that they have become quite popular as of late. The fact that these still images feature parts that are in motion makes them visually appealing, to say the least. If you'd like to know why cinemagraphs should be used more often, hopefully the following information proves insightful.

Cinemagraphs, for those not in the know, are essentially still images that have some areas that are in motion. For example, a picture of a snow mountain might have the animation of light snowfall behind it. A cinemagraph isn't exactly the same as a GIF, as the former is clearer by comparison and more appropriate for web design efforts. As you can probably imagine, this is one of the many elements that defines the creation of modern websites.

Of course, you have to keep in mind that cinemagraphs will benefit some brands more than others. For instance, if you run a coffee shop or a grocery store, it might make more sense for you to use cinemagraphs than someone who runs a local gym. The companies that benefit the most from these images will vary on a case-by-case basis. Nonetheless, the brands that stand to benefit from them shouldn't ignore the long-term value they possess.

As reputable authorities such as Lounge Lizard will tell you, high-quality cinemagraphs leave lasting impressions. After all, there aren't many sites that have these images in place, so it would make sense for the ones that do to stand out. The more that a site stands out - in a positive way, mind you - the more likely it is that visitors will keep coming back. Website development companies across the board will say the same.

Moving images are nothing new on the Internet, but it's clear that cinemagraphs have seen something of an uptick as of late. However, in order for your own moving images to be effective, they have to be designed well. The animation they entail must be smooth, as opposed to choppy or unnatural. By keeping logic like this in the back of your mind, you'll be able to build your cinemagraphs so that they're more effective for long-term purposes.




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