Wednesday, October 28, 2015

Precise Guidelines To Begin A Landing Page

By Jeffrey Edison


Using the internet to market products is an economical and convenient way to create awareness and educate the customers. Use the squeeze page to interact with the customers and get to know their opinion about your products and services. When creating a website ensure it has an option page that will contain options dialog tool. Use the following guidelines to create a landing page.

Starting the site requires you to have knowledge of the company and the goods you are promoting. You need to describe the use and components of the product without misleading the potential users. Come up with goals that you want to achieve by using the page before you design it. The objectives will ensure you follow a specific path when setting it.

When planning the design to use and content to display, make sure you have the correct call to action. Many companies consider placing it on top where the user will see it when they log in to the site. If the details are many, consider using several call to action that will appear on different parts of the page at the same time intervals.

Consider the fold when creating the copy for your business as it is essential in web contents. Arrange the contents in such that the call to action is at the top where the readers can easily see. There are visitors who will not keep scrolling down your site, having the most important content on top ensures they get the message.

Make the primary content available throughout the web site. Make it visible at regular intervals on the copy. It will work perfectly for long pages that have has many details. When converting the content, the users should make minimal scrolling. Use a different graphic for the call of action to catch the attention of many readers.

Emphasize on using larger fonts and minimal images when passing information to users. Insert one or two images that are relevant on your copy. This image is not the main thing and it should not detract the message from the call to action. Avoid using small font sizes as they can cause eye straining to the potential readers.

For easy conversion, insist on using centered single column layout. You can also use the two-column design, as it is still marketable. Test the two designs to identify the one that will suit your clients. Make use of the available tools when creating the copy. Seek assistance from IT experts on the software to use when creating the copy and the contents to display.




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