Graphic designers can also simultaneously be logo designers: it goes with the territory. As the business world expands, so does the need for good CI logo design. It constitutes clear branding and company identification. It is of the utmost importance as it says more than mere words. Image is important to stand out in the competitive crowd, and the perfect logo can speak volumes. Here are some helpful tips to speed up the process.
It takes planning and creativity to come up with the right trademark to make sure it embodies a corporate culture. It must reflect the type of business and the internal spirit of the enterprise. It must denote the product or service in symbolic form. In essence, it must be fresh, new, and enlightening.
Every trademark should appeal to the target audience or it is not doing its job. It must also appeal to the company executives who have a given concept in mind. Experimentation usually takes place within limits. However, you do have colors and fonts to play with in varying proportions and sizes. Ultimately, the designer's final work should be successful in any location from print or digital ad to website and letterhead.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
Color may or may not be used, and when it does, it speaks volumes so choose wisely. Fonts are legion so pick one that is interesting and appealing. Size matters in relationship to any drawn image. You are building a concept in the logo and it must ring true. Also consider your market. What you do for children varies greatly from what you create for senior citizens. Put yourself in the viewer's place to be sure.
It pays to look at the competition, of course, as long as you don't imitate. Designs can also be faddish and limited to a given time. Try something universal but modern using the basic principles of design. See what has been successful for the big companies in the past. Defer to them when making decisions for best contemporary results.
Be wary of copying competitors' images. Don't even get close. You want a new distinctive look that is made to order. Survey popular related products if you must, but keep your work original and suitable for the client. What is it about the brand that you want to convey? Does it speak loud and clear?
Designs go hand in hand with company tag lines so make sure there is a good match. They are a team that creates branding. You also want a trademark that passes the test of time for the particular target market and is not trendy or faddish. Think ahead and think wisely at all times.
It takes planning and creativity to come up with the right trademark to make sure it embodies a corporate culture. It must reflect the type of business and the internal spirit of the enterprise. It must denote the product or service in symbolic form. In essence, it must be fresh, new, and enlightening.
Every trademark should appeal to the target audience or it is not doing its job. It must also appeal to the company executives who have a given concept in mind. Experimentation usually takes place within limits. However, you do have colors and fonts to play with in varying proportions and sizes. Ultimately, the designer's final work should be successful in any location from print or digital ad to website and letterhead.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
Color may or may not be used, and when it does, it speaks volumes so choose wisely. Fonts are legion so pick one that is interesting and appealing. Size matters in relationship to any drawn image. You are building a concept in the logo and it must ring true. Also consider your market. What you do for children varies greatly from what you create for senior citizens. Put yourself in the viewer's place to be sure.
It pays to look at the competition, of course, as long as you don't imitate. Designs can also be faddish and limited to a given time. Try something universal but modern using the basic principles of design. See what has been successful for the big companies in the past. Defer to them when making decisions for best contemporary results.
Be wary of copying competitors' images. Don't even get close. You want a new distinctive look that is made to order. Survey popular related products if you must, but keep your work original and suitable for the client. What is it about the brand that you want to convey? Does it speak loud and clear?
Designs go hand in hand with company tag lines so make sure there is a good match. They are a team that creates branding. You also want a trademark that passes the test of time for the particular target market and is not trendy or faddish. Think ahead and think wisely at all times.
About the Author:
Find a review of the advantages you get when you hire a CI logo design professional and more information about an experienced graphic designer at http://www.logo-innovations.com now.
RSS Feed (xml)
0 comments:
Post a Comment