Is your website not generating the expected results? You generate new content but don't get visits? The users abandon your page a few seconds after entering? Well, maybe you are just missing something.
You have an amazing product, and you are proud of it, but, if you want to sell it you need the costumers to visit your website first. This is why it's of vital importance to have an amazing website that has all what it's needed to be productive, efficient, and make you successful.
For a webpage to guarantee quality, profitability and traffic should fulfil some basic requirements to be successful on the web.
-User friendly; you have to make sure you have an easy to use and navigate webpage. Everything has to be understandable and simple. Make everything as obvious as possible, make your visitors enjoy the visit and stay. If everything is complicated they will just get bored and leave, no one wants to spend a lot of time trying to decipher how to navigate through a page. Make it easy for them.
-Functionality; it needs to have a clear scheme. The links have to be coherent, navigation has to be easy. The visitor has to be able to know where to look, make sure the user don't gets lost. It's important to make it easy because the visitor does not want to spend a lot of time trying to decipher how to navigate through your page, they get easily bored, make it fun for them.
-Quality in the design; first it has to look totally professional, with a neat design and logo. The colors have to match your company, if your website's potential visitors are teens and young people try to use hip and trendy colors that get this audience attention. You can have amazing content, the best articles or sell the best product in the market but if your design does not make the user want to stay and look through your page, you won't be able to sell anything.
-Simple Structure; everything has to be clear and concise. Bold the important words and make sure everything is well structured.
-Attention and costumer service; when you display your company's contact information you will give more credibility and trustworthiness to your site. It's also important the user knows that he can get in touch with you at any time.
-Speed it up; make sure to use a reliable and good host, keep your pages light, use optimized pictures, don't use frames. If a page takes forever to load is destined to fail so make sure you get this correctly.
-Few clicks; don't condense your page, just a few clicks to make it as quick and easy as possible.
-No pop-ups; avoid using pop-up windows, don't use flash unless you need to, and no unnecessary downloads, or registrations. Make sure you avoid all of this, the visitors will abandon your site quickly if you don't take care of these details; this can be the difference between a successful or disastrous website.
-Interaction; this is a social media era and your webpage also has to be interactive. The users don't only demand information, but also the possibility of interacting with your page.
-Information; its imperative you provide your contact information. This will make your company look professional, and the levels of trust of your potential clients increase. It's not the same to offer a contact number than just give an email address.
You should also remember that is vital you measure your results. No need to measure everything but, you'll be able to know what your visitor wants, what users are looking for, and how you can improve your weak points.
These are the basic characteristics every decent and good website should have. The internet can make you reach people all around the globe, expand your brand or your products to places that other way would be impossible, the internet is an amazing tool if you know how to use it in your favor.
You have an amazing product, and you are proud of it, but, if you want to sell it you need the costumers to visit your website first. This is why it's of vital importance to have an amazing website that has all what it's needed to be productive, efficient, and make you successful.
For a webpage to guarantee quality, profitability and traffic should fulfil some basic requirements to be successful on the web.
-User friendly; you have to make sure you have an easy to use and navigate webpage. Everything has to be understandable and simple. Make everything as obvious as possible, make your visitors enjoy the visit and stay. If everything is complicated they will just get bored and leave, no one wants to spend a lot of time trying to decipher how to navigate through a page. Make it easy for them.
-Functionality; it needs to have a clear scheme. The links have to be coherent, navigation has to be easy. The visitor has to be able to know where to look, make sure the user don't gets lost. It's important to make it easy because the visitor does not want to spend a lot of time trying to decipher how to navigate through your page, they get easily bored, make it fun for them.
-Quality in the design; first it has to look totally professional, with a neat design and logo. The colors have to match your company, if your website's potential visitors are teens and young people try to use hip and trendy colors that get this audience attention. You can have amazing content, the best articles or sell the best product in the market but if your design does not make the user want to stay and look through your page, you won't be able to sell anything.
-Simple Structure; everything has to be clear and concise. Bold the important words and make sure everything is well structured.
-Attention and costumer service; when you display your company's contact information you will give more credibility and trustworthiness to your site. It's also important the user knows that he can get in touch with you at any time.
-Speed it up; make sure to use a reliable and good host, keep your pages light, use optimized pictures, don't use frames. If a page takes forever to load is destined to fail so make sure you get this correctly.
-Few clicks; don't condense your page, just a few clicks to make it as quick and easy as possible.
-No pop-ups; avoid using pop-up windows, don't use flash unless you need to, and no unnecessary downloads, or registrations. Make sure you avoid all of this, the visitors will abandon your site quickly if you don't take care of these details; this can be the difference between a successful or disastrous website.
-Interaction; this is a social media era and your webpage also has to be interactive. The users don't only demand information, but also the possibility of interacting with your page.
-Information; its imperative you provide your contact information. This will make your company look professional, and the levels of trust of your potential clients increase. It's not the same to offer a contact number than just give an email address.
You should also remember that is vital you measure your results. No need to measure everything but, you'll be able to know what your visitor wants, what users are looking for, and how you can improve your weak points.
These are the basic characteristics every decent and good website should have. The internet can make you reach people all around the globe, expand your brand or your products to places that other way would be impossible, the internet is an amazing tool if you know how to use it in your favor.
About the Author:
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