Saturday, October 26, 2013

Finding Custom Website Development In New York

By Kelly Wood


As more businesses promote themselves online creating distinct and engaging websites and online content have become more important than ever. With the development of videos and social media the importance of having a flexible website to adapt to constant change is vital. This is why companies need to strongly consider finding custom website development in New York.

The first is the difference between custom design as opposed to template. Most designers will talk about building a site for you and unless asked directly are unlikely to say that they use a template. Most people though will be able to tell the difference when they compare the two in front of them.

A template means that the designer simply takes pages and puts your company name in them. While this in theory means it is a lot quicker and cheaper than having it specifically customized it does mean that it can make a site look bland. It means that your site will not particularly stand out to other companies that will use a similar template.

Using a template does not necessarily mean that a site will look bad and indeed it may look excellent and be suited to your business. The risk is that your site will look similar to other clients who have used that company. It then means that people may look at your site and be less likely to choose your company because it looks too similar to another client that may be more high profile.

Another advantage is that a site that is customized is easier to develop and update. Over time templates can become outdated and if not properly updated can make your company look behind the times. This in turn can mean that new customers may be put off. It sounds superficial but if this is the only reference a new customer has then this is what they are likely to go on.

There is also the misconception that a customized site will be more expensive. The theory is that a template can be quickly produced and therefore it should be cheaper than someone producing something without something to refer back to. In practice this is not necessarily the case.

The reason that a site made from a template is not necessarily cheaper is that different companies will set different prices for their services. Some may charge more because they are more experienced whereas others may take advantage of being in a local area with less competition. This is why it is worth comparing and being open minded about the different options available to you.

In short it is worth shopping around and seeing what is available when comparing custom website development in New York. There are numerous options available. Be aware that some companies can offer graphic design and other services as well. Use your local search engine to see what is available and what is best suited to your business needs as well as using it to find feedback in order to get the best possible designer to suit your budget.




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