Saturday, July 20, 2013

Online Marketing Trend: Decrease Buying Links

By Steve Hung


Google Warn Online Marketing Technicians Google ranking is the target of a lot of online marketing advisers when they are working on SEO, simply because it is credible Search Engine to people. Enhancing the Search Engine Result Page (SERP) is the duty of Google, since they are assisting users that show the best and valuable data to users. Therefore, they continuously change their system. Any violation is not allowed to strike the behavior of search result. A reminder about selling links that pass PageRank is publish on Google Webmaster, this notice reminds those high PageRank (PR) link-building webs that they are wanted. You may easily know the reason of why they are wanted. Those high PR link-building websites are obstructions of enhancing the SERP and Google is executing what they should do.

Stop Paying too much to Selling Links Please reduce getting outbound link from link-selling site and be aware of what Google warned. The selling link maybe still work on increasing ranking, since it worked pretty well in the pass. However, many of SEOs claim that they will be careful on using this kind of inbound link after the reminder announced by Google. Selling links are losing trust in the search results, no matter that they are generated by High PR website. They are not giving great value to your website, but they may become dangerous to the ranking.

Start Social Media Marketing Online Marketing cannot separate from Social Media. Those web administrators move their marketing work to Social Media Optimization (SMO). They establish Facebook, Twitter and Pinterest accounts and connect to their website. However, they find hard to get significant result from social network. You need to build interesting post to let people likely share it. Define your target audience and distribute Advertisements to suitable group of people. The result could end up quickly, since social media is in real-time.

Start Social Media Marketing Social Networking is one kind of the topics in Online Marketing. Those web directors move their promotion work to Social Media Optimization (SMO). They establish Facebook, Twitter and Pinterest accounts and connect to their website. However, they find difficult to get inbound links from social network. You should define your target audience and distribute Advertisements to right group of people. Make interesting post to let people likely share it. The result will show up immediately, because social media is instant.

Regardless how Google change their configuring, you can still find strategies to optimize your website ranking. We are tracking their adjustment and discover the effective techniques to improve your website.




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