Thursday, December 29, 2011

Logo Design Plagiarism OR Intellectual Theft?

By Qurrat Hassan


Business logo design services providers’ relationship with their logo clients is based on originality and honesty, even it makes some of their clients unhappy if they don’t like their designs. The technological innovation in communication mediums sets the temperature high when it comes to win more coporate clients. Logo making business is an extremely flourishing field of current time and daily million of designers and designing companies display their designing work on different online channels such as search engines, websites and logo galleries. Their intention to display their Best Logo Designs work is to get some incremental earnings and establish their name in the digital graphic market. However they find themselves into great trouble when they come to know that that they have become a victim of logo plagiarism.

Web has become a major part of everyone’s life these days and it’s hard for a designer to discover if his high quality logo design has been plagiarized by someone else. We all hate people who steal others ideas but at the same time there are no hard and fast rules dealing with this kind of plagiarism. It’s also hard and even sometimes impossible to accuse someone with logo theft as all logos are based on simple shapes, colors and styles and fonts.

When it comes to hight quality custom, creative logo design, designers have to draw a clear line between plagiarism and inspiration if they want to their client not to face any copyright violations. This is also true that tecgnology is uncontrollable and talented designers make easy, fast, and affordable use of it to create provocative logo designs.

Best Logo Designs are official part of a branding, marketing and a website and it’s very important for them to take appropriate steps to avoid logo theft. It’s very common among a designer to design a concept unintentionally having similar features of an existing logo graphic. A fresh example is of a design student from Hong Kong who who accidentally become a plagiarism victim when he designed an Apple like logo as a tribute to late Steve Jobs. There is some acceptable limits of logo plagiarism but only when a project has narrow escape and only few ideas can be applied.

Due to narrow scope of complex logo projects, the ratio of logo plagiarism is very high in this area because all designers have to work on limited ideas; though designers bear plagiarism to a set level in this case such as copying typeface, some styles but you cannot copycat a logo.

Many interactive marketing or highly professional websites release new logos for the designers’ inspiration; honest designers get more visual experience about beautiful typography, illustrate elements, colors and textures, while for so-called creative designers these designs are hot piece of cake. Professional logo designs companies define clear guidelines for their logo designers to follow and they are advised to design only custom and original graphics.

Due to the increased pressure and high volume that too many best logo designs are being plagiarized; copyright agencies have introduced many logo copyright laws. These laws ensure that companies don’t lose their business in the hands of design copiers and their logo, drawings and artworks are protected from reproductions, illegal use and from plagiarism as well.




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