When developing a website, it's imperative that it's optimized well enough so that users stick around. Anyone that specializes in Long Island SEO will agree, which brings us to the topic of bounce rate. What does this term entail? How can a business owner take advantage of it so that, ultimately, they achieve greater prominence on Google and other search engines? When it comes to bounce rate, here are the most vital questions that should be asked.
"What, exactly, is bounce rate?" According to reputable names like www.fishbat.com, bounce rate is the term applied to the number of visitors that click away from a website almost as soon as they arrive. In other words, the higher your bounce rate, the poorer your website is likely to perform. There are many reasons why your own rate may be high, which we will get into later. Regardless, this is an important pillar of any Long Island SEO strategy.
"What's the average amount of time that someone should spend on site?" This depends on where someone clicks on your site from. If they find your business on Google, you would want them to stick around anywhere from 30 seconds to a minute. If they find your site while they're on another site, this time may increase. Regardless, by knowing the average time spent on site, you'll be able to adjust your SEO strategy accordingly.
"What are the consequences of a high bounce rate?" If your site's bounce rate is noticeable high, there are a few problems that may arise. Your site's presence on Google will take a hit, meaning that fewer people will be able to find you. Furthermore, people will spend less time on your site, which will not do your rankings any favors. Problems like these can impact your business, especially in the digital sense, which is why these possibilities should be considered early on.
"How can I improve my site's bounce rate?" First, make sure that you create content that you can update your site with on a regular basis. Second, test your site to see how smooth the experience is; if there are any hiccups, these should be ironed out. Third, if there are any broken or misleading links, fix them so that your bounce rate doesn't take a hit. Steps like these will make a collective difference in how your site performs from an SEO standpoint.
"What, exactly, is bounce rate?" According to reputable names like www.fishbat.com, bounce rate is the term applied to the number of visitors that click away from a website almost as soon as they arrive. In other words, the higher your bounce rate, the poorer your website is likely to perform. There are many reasons why your own rate may be high, which we will get into later. Regardless, this is an important pillar of any Long Island SEO strategy.
"What's the average amount of time that someone should spend on site?" This depends on where someone clicks on your site from. If they find your business on Google, you would want them to stick around anywhere from 30 seconds to a minute. If they find your site while they're on another site, this time may increase. Regardless, by knowing the average time spent on site, you'll be able to adjust your SEO strategy accordingly.
"What are the consequences of a high bounce rate?" If your site's bounce rate is noticeable high, there are a few problems that may arise. Your site's presence on Google will take a hit, meaning that fewer people will be able to find you. Furthermore, people will spend less time on your site, which will not do your rankings any favors. Problems like these can impact your business, especially in the digital sense, which is why these possibilities should be considered early on.
"How can I improve my site's bounce rate?" First, make sure that you create content that you can update your site with on a regular basis. Second, test your site to see how smooth the experience is; if there are any hiccups, these should be ironed out. Third, if there are any broken or misleading links, fix them so that your bounce rate doesn't take a hit. Steps like these will make a collective difference in how your site performs from an SEO standpoint.
RSS Feed (xml)
0 comments:
Post a Comment